Liberty Mutual
Insurtech platform attracts a new generation of renters
In markets like renters insurance, tech-savvy start-ups have been embraced by under-40 consumers who live largely online.
To compete, Liberty Mutual took a page from the startup playbook and connected us with their own innovation incubator. The result? Rapid development of a new insurance brand.
- What we did
- Competitive analysis
- Qualitative research
- Quantitative research
- Naming
- Brand identity
- UX/UI
- Site development
- Brand playbook
Capturing the essence of a tech startup
What should this new entity be? As part of our fast concept-to-market approach, we developed a range of names, visual identities and personalities, then captured feedback from key demographics. The clear winner? The accommodating spirit of “Certainly.”
A less-is-more approach to site development
Following testing, Certainly was refined and expanded into a full e-commerce experience. Quick and easy by design, the site’s UX took users through a seamless and engaging quote process enhanced with customizable options and personalization.
Going to market in style
To get Certainly off to a fast start, our brand playbook offered a detailed blueprint for going to market successfully. Today, the company continues to thrive in the renters market and has even expanded into auto and small business insurance.
