People

We’re always
flexing our brains, getting hands on and putting our hearts into every solution.

Our top people have their sleeves rolled up

Proudly independent since 1977
Average agency tenure: 12 years

Kyle MacDonnell
Principal

Portrait photo of Kyle MacDonnell

Kyle has applied her unique ability to walk in someone else’s shoes to some of the most compelling and successful digital solutions in the financial, healthcare and business services industries.

She’s been a trusted advisor to a veritable Who’s Who of industry heavyweights. For Aetna, she developed the playbook on how to approach consumers online in the era of healthcare reform – and her online health insurance guide won several industry awards and a Clio Healthcare nomination.

For Guardian, she developed the strategy for a multi-channel launch of the company’s Disability and Absence Management suite. Xerox turned to Kyle for development of a new healthcare vertical. And TIAA relied on Kyle’s expertise to increase member usage of its site and decrease call volume.

Kyle also spearheaded our year-long effort to launch Access Health CT, turning it into a model for how to successfully market a state health insurance exchange. Our work increased awareness by 132%, attracted 630,000 visitors to an educational website we created, and enrolled 208,000 people, more than double the state’s goal.

When not perusing cookbooks for inspiration, Kyle is corralling our agency’s Chief Canine Officers.

Kirsten Heer
Executive Vice President

Portrait photo of Kirsten Heer

As head of client services, Kirsten thrives on managing the kind of large client initiatives that would make most ordinary execs rethink their career choice. When there’s a complex web of teams, stakeholders, tactics and deadlines, we know just who to turn to.

After Xerox’s $6 billion acquisition of outsourcing leader ACS, Kirsten coordinated teams from Baltimore to Bangalore for a major rebranding. After John Hancock was acquired, she relaunched the brand and its new product simultaneously, leading to record sales across direct channels. She’s also helped GE Capital’s Commercial Distribution Finance team launch an innovative new supply chain product, creating the blueprint for future launches, and led major initiatives for Xerox, Fidelity, The Hartford, TIAA and others.

Most recently, Kirsten spearheaded an enterprise-wide culture and inclusion campaign for GE Capital and played a big part in launching Access Health CT – Connecticut’s healthcare exchange – overseeing media management and multi-cultural strategy.

Kirsten came from GE Capital, where she managed corporate creative services, turning out market-responsive solutions while developing corporate-wide best practices.

Kirsten is diligently working on her bucket list of must-visit restaurants and discovering those not yet known.

Ron Carroll
Executive Vice President

Portrait photo of Ron Carroll

Ron Carroll is a senior strategist, with expertise in market positioning, integrated communication planning and digital content ecosystems.

Ron brings a breadth of experience across CPG, Financial Services, Technology and B2B markets. And he has helped guide elite brands like IBM, AT&T, Accenture, Dell, Kodak, Xerox and Motorola through critical brand transformations.

In recent years, Ron led the global WPP cross agency team for Dell’s Corporate Branding and Enterprise Solutions assignments, based at Y&R. During that time he transformed the agency’s core offering from traditional marcom to digital content marketing and developed large-scale content partnerships with brands like Harvard University, The New York Times, and Forbes.

Ron has worn a number of hats during the course of his career, from direct response copywriter to media sales director, from regional agency president to strategy consultant.

He brings an international perspective to the table. Earlier in his career, he was based in Paris where he was the European regional IBM account director for a global agency. More recently, he launched brand initiatives for Dell in emerging economies like China, Russia, and Brazil.

Diane Pincus
Senior Account Director
Portrait photo of Diane Pincus

A creative problem-solver and detail-oriented manager, Diane never fails to keep our integrated campaigns for B2B and B2C clients on strategy and on track. She is also one of our resident experts in direct marketing, having managed the development and analysis of numerous campaigns (her mantra: “test, read and roll!”).

Diane acquired her 20 years of experience at agencies such as McCann Relationship Marketing and Rapp Collins. Her financial services clients have included TIAA-CREF, Aflac, HSBC and Discover Card. Other clients include US Airways, UPS, Marriott, 1-800-Flowers, Gartner and TravelGuard.

In addition to taking good care of our clients, Diane takes care of others who are less fortunate. She has helped intellectually challenged adults for the past 23 years, worked for The Salvation Army after 9/11, and is an active board member of CancerCare CT.

Lisa Mezoff
Creative Director

Portrait photo of Lisa Mezoff

What Lisa loves most about this business is the fact that it continually changes. Every day brings a new project, a new challenge, a new technology, a new channel – a new reason to create something great. Embracing the new has enabled Lisa to put her stamp on a tremendously diverse body of work, including large-scale site design, mobile and touchscreen application design, video, online advertising, social media…and yes, print.

With an eye on strategy and keen attention to detail, Lisa leads our creative teams on clients such as J.P. Morgan, Xerox, Guardian and Legg Mason. She guided all creative development for our highly successful, multi-channel marketing campaign for GE Capital’s diversity recruitment – from website and videos to advertising and social media. She also oversaw the creative development of the user interface redesign of Xerox’s massive Health Enterprise System for Medicaid.

Before joining us, Lisa spent 15 years at Digitas, where she developed award-winning interactive marketing programs and large-scale site redesigns for clients such as AT&T, Citibank, Delta Airlines, AOL, Revlon, Enfamil, Monster.com, PriceWaterhouseCoopers and IBM.

Lisa enjoys painting, reading, cooking and eating. Her favorite vacation spots are places where she can paint, read, cook and eat new things.

Peter Björknäs
Interactive Director

Portrait photo of Peter Björknäs

Peter’s development expertise, elegant design sense and user experience know-how – a rare combination – enable him to execute digital communications that continually raise the bar for usability.

Peter has overseen web and interactive development for Xerox, GE Capital, The Hartford, Aetna, Access Health CT and AARP. Much of this work has been paired with sophisticated database logic using MySQL and PHP, and metrics analysis using Omniture and Google Analytics. Peter also guides the team in creating solutions for tablets and smartphones, employing HTML5 and video encoding for online delivery.

Working with the tech and creative teams, Peter ensures that every project meets our clients’ technical requirements, whether it calls for integration with legacy systems or implementation on a proprietary content management system.

Before joining us, Peter worked for clients such as Starwood Hotels & Resorts and Cadillac. He has created interactive presentations for several of Sweden’s top museums, and is a member of the New York City User Experience Professionals Association.

Peter is always on the lookout for interesting user experiences and even became an Uber driver for a day, fulfilling a lifelong dream of being a cabbie.

Steve Morenberg
Copy Director

Portrait photo of Steve Morenberg

No one has to live up to our mantra to “simplify the complex” more than Steve. No matter how complex the topic – and remember, we’re talking healthcare, insurance, financial services and business services – Steve somehow makes it easy to understand and actionable, while staying true to the brand voice.

An award-winning copywriter and creative team leader, Steve has guided the development of many high-impact, results-driven campaigns including sales force campaigns for GE Capital; online enrollment campaigns for Aetna; interactive education for The Hartford; websites, sales presentations and capability videos for Guardian; and messaging and sales materials for Xerox’s new system launches.

Before that, he had the enormous task of overseeing all messaging for Access Health CT, Connecticut’s health insurance exchange, including website, TV and social media.

Over his 20+ years in the business, Steve has developed direct, digital and traditional brand marketing for clients such as IBM, Dell, Chase, Citibank, Philips, French’s and Frank’s RedHot. He has a strong background in both B2B and B2C communications.

When not playing guitar (or Words with Friends), Steve keeps busy with the never-ending job of renovating his home.

Kelly L’Heureux
User Experience Director

Portrait photo of Kelly L'Heureux

Kelly was architecting interfaces straight out of college, before most people even knew that was a job.

In the digital age, she says, it’s “survival of the simplest” – a philosophy we’ve long held. Whether she’s working on web, mobile, responsive design or social media integration, Kelly keeps it simple, getting users to the content they want in the most intuitive way and creating positive interactions with brands. She’s an expert in content strategy, persona research, user flows, navigational and interaction models, wireframes and interactive storyboards, usability testing, and GUI specifications.

Since first honing her skills with Delta Airlines, Kelly has had strategic information architecture and user experience design roles with Travelers, The Hartford, Access Health CT, Xerox and others.

In her spare time, Kelly creates a different kind of user experience, singing and playing in rock bands. She’s even played South by Southwest.

Joe Crupi
Associate Creative Director

Portrait photo of Joe Crupi

Joe specializes in creating memorable experiences for our clients’ customers, from multi-channel campaigns to interactive tools. For Joe, the creative process is about developing immersive, easy-to-digest content that gets people to take action.

He’s done just that with interactive sales presentations that raised the bar for clients such as ConnectiCare, websites and digital ads that helped Guardian break into new markets, and advertising that’s really moved the needle for Healthfirst.

Joe has also developed and directed engaging videos for GE Capital’s Commercial Distribution Finance product, Xerox Government Healthcare Solutions, and J.P. Morgan Commerce Solutions and Treasury Services.

Before joining us, Joe achieved impressive results for top brands like Unilever as an ACD at Story Worldwide, and created impactful work for Finlandia Vodka, Ilori Sunglasses, Klondike and others.

To get ready for his rigorous days at the office, Joe starts each morning with a 6 a.m. boot camp-style workout. His health and fitness regimen also prepares him for team-based obstacle races like Spartan Races and the OCR World Championships.

Reilly and Henri
Chief Canine Officers

Portrait photo of Reilly and Henri

Agency dog. It’s a highly underrated and hugely important position in the company.

The agency dog must over-enthusiastically greet guests at the door, provide comic relief, and lead by example, projecting a calm, cool attitude – some might say, laissez-faire – that emphasizes the importance of long naps on the office couch to clear the mind.

In the end, we decided the responsibilities of agency dog were too vast to entrust to just one dog. So we’ve appointed both Reilly and Henri – affectionately known as “The Boys” – to be our Chief Canine Officers (CCOs). Hear their thoughts on agency life and succeeding in the business world.

Our Advisory Board
When we need a fresh perspective or strategic industry guidance, we call on these senior executives, all of them prominent professionals in their fields.

Jerry Goersch
Jerry is currently Chief Technology Officer and Managing Director of Chilton Investment Company, a hedge fund investment firm. He has served as Director of Credit Suisse, Managing Director of Redleaf Group and Senior Vice President of ixl, one of the world’s top digital ad agencies in the late 90s.

James Quinn
James is a shareholder in the business law firm of Larkin Hoffman in Minneapolis. He is highly skilled in software and technology development and distribution, e-commerce and all transactions involving intellectual property. In his practice, he acts as counsel to both large publicly traded companies and privately held businesses. His clients include Toro Company, Room & Board, Anytime Fitness and Mall of America.

Michael Roberts
An expert in entrepreneurial ventures, Michael has spent 25 years as a senior lecturer at Harvard Business School, including the last 16 as Executive Director of the Arthur Rock Center for Entrepreneurship. He has also served as Executive Director, Case Development at the school and co-authored New Business Ventures and the Entrepreneur, a textbook used at over 100 graduate business schools. In the private sector, Michael has worked for McKinsey & Co., Morgan Stanley and others.