“So what do you do?”
Glad you asked. The short answer: Think strategically. Stretch creatively. And help clients achieve breakthrough results.
Now the longer answer…
We spend a lot of our days (and nights) thinking about what will motivate someone to buy. That thinking turns into a strategy and user experience roadmap built on innovative ideas, industry best practices and airtight marketing research.
- Media strategy
For us, it’s all about connecting with customers. We create compelling content that tells a story, engages users and makes that light bulb of understanding go on. Through technology, we continually enhance the user experience and increase engagement.
- Content development
- Creative concepting
- Interactive development and UI
We often say we’re media-agnostic, which means we view any medium as just that – a means to an end. We plan, buy and manage a mix of media that’s right for the job at hand, including:
We know something about customer experience, but not so much that we don’t test before and/or after prototyping and programming. After all, it’s the customer that has the final say, so we make sure we listen.
- Usability testing
- Final development with in-market testing
We measure everything
user to click
No matter how good our results, there’s always a little voice in our heads that keeps asking, “What could you have done better?” We’ve found the only way to silence it is to measure, improve, repeat…measure, improve, repeat…
- Metrics and analytics