Marketing Myth #10: B2B sales are won on the ground
Relying on Sales to keep your new business pipeline flowing? Our new Marketing Myths blog explains the dangers for B2B.
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How to be a Lion in insurance and financial marketing
Managing risks is the business of the insurance industry. And a critical part of the financial services business model, too. As a result, marketing creativity and innovation in these industries often gets wrung out in the risk assessment spin cycle.
How to be a Lion in B2B and technology marketing
Looking for ideas that roar? Then you might want to check out the sometimes under-appreciated B2B and technology sectors.
How to be a Lion in healthcare marketing
As any observer of the healthcare industry will tell you, healthcare marketers tend to follow tried-and-true prescriptions for success. But not always.
Eye on AI: How it’s changing our agency
What’s AI’s role in an agency, a business built on the creativity, intelligence and uniqueness of its humans?
Marketing Myth #2: Cutting marketing budgets is wise in a recession
Tariffs today, recession tomorrow? As you prepare, be sure to avoid this marketing myth.
We regret trusting AI with our holiday card
We asked AI to tell us the top stories of 2024. It went above and beyond. Way beyond.
Marketing Myth #9: Data-driven is always better than people-driven
If a brand as savvy as Nike could fall down a digital rabbit hole, anyone could. See how they bought into a myth about data-driven success.
The huge potential of small business
Sometimes life comes full circle. Once upon a time we dreamed of building a successful marketing agency.
The healthcare industry is ready for AI. Are patients?
Healthcare organizations today are fully embracing AI, especially for patient care, as our one stat that matters shows. Patients, however, have been less sure about AI being involved in their care.
Get insights from our two top dogs
Our Chief Canine Officers share their thoughts on the dog-eat-dog world of business.
See what they have to say