Pappas MacDonnell logo
mobile menu

Main menu

Skip to primary content
Skip to secondary content
  • About
  • Work
  • People
  • Thoughts
  • Contact

Post navigation

Older posts
6.27.2025 by Pappas MacDonnell
Cannes insurance and finance

How to be a Lion in insurance and financial marketing

Managing risks is the business of the insurance industry. And a critical part of the financial services business model, too. As a result, marketing creativity and innovation in these industries often gets wrung out in the risk assessment spin cycle.

Read more

Posted in newformat
6.27.2025 by Pappas MacDonnell
Cannes B2B and technology

How to be a Lion in B2B and technology marketing

Looking for ideas that roar? Then you might want to check out the sometimes under-appreciated B2B and technology sectors.

Read more

Posted in newformat
6.27.2025 by Pappas MacDonnell
Cannes healthcare

How to be a Lion in healthcare marketing

As any observer of the healthcare industry will tell you, healthcare marketers tend to follow tried-and-true prescriptions for success. But not always.

Read more

Posted in newformat
6.12.2025 by Pappas MacDonnell
Artificial Intelligence

Eye on AI: How it’s changing our agency

What’s AI’s role in an agency, a business built on the creativity, intelligence and uniqueness of its humans?

Read more

Posted in newformat
4.24.2025 by Pappas MacDonnell
Myth 2

Marketing Myth #2: Cutting marketing budgets is wise in a recession

Tariffs today, recession tomorrow? As you prepare, be sure to avoid this marketing myth.

Read more

Posted in newformat
12.10.2024 by Pappas MacDonnell
2024 – The year that was (or maybe wasn’t)

We regret trusting AI with our holiday card

We asked AI to tell us the top stories of 2024. It went above and beyond. Way beyond.

Read more

Posted in newformat
11.15.2024 by Pappas MacDonnell
Nike sneaker

Marketing Myth #9: Data-driven is always better than people-driven

If a brand as savvy as Nike could fall down a digital rabbit hole, anyone could. See how they bought into a myth about data-driven success.

Read more

Posted in newformat
10.18.2024 by Pappas MacDonnell
Small business illustration

The huge potential of small business

Sometimes life comes full circle. Once upon a time we dreamed of building a successful marketing agency.

Read more

Posted in newformat
9.6.2024 by Pappas MacDonnell
AI in healthcare

The healthcare industry is ready for AI. Are patients?

Healthcare organizations today are fully embracing AI, especially for patient care, as our one stat that matters shows. Patients, however, have been less sure about AI being involved in their care.

Read more

Posted in newformat
9.6.2024 by Pappas MacDonnell
Analysis paralysis

How to avoid analysis paralysis with today’s bigger buying teams

For technology sellers, more people on a potential client’s buying team means more viewpoints to consider, more complexity to manage, and more time to get to a sale.

Read more

Posted in newformat

Post navigation

Older posts
CCOs

Get insights from our two top dogs

Our Chief Canine Officers share their thoughts on the dog-eat-dog world of business.

See what they have to say

Ready to talk?

Follow us

© 2025 Pappas MacDonnell, Inc. All rights reserved. 203.254.1944