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4.25.2023 by Pappas MacDonnell
Myth 5

Marketing Myth #5: B2B campaigns should be rational, not emotional

You can’t go wrong making rational arguments to B2B decision makers, right? Join us as we bust another marketing myth.

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Posted in newformat
4.6.2023 by Pappas MacDonnell
Lean Surveillance

Lean Surveillance

Lean Surveillance A conversation with marketing technology pioneer Duane Schulz What’s the way forward for digital marketing in an era of …

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Posted in newformat
3.9.2023 by Pappas MacDonnell
Maximus logo

A platinum award for a company with a heart of gold

So proud that our anthem video for Maximus, “Government at the Speed of Human Need,” was awarded platinum at the 2023 AVA Digital Awards.

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Posted in newformat
2.16.2023 by Pappas MacDonnell
Well-known brands don't have awareness problems

Marketing Myth #4: Well-known brands don’t have awareness problems

Contrary to popular belief, name recognition is no guarantee you’ll make a buyer’s short list.

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Posted in newformat
2.7.2023 by Pappas MacDonnell
Rankings

Seriously, must we rank absolutely everything?

Major institutions are rebelling against college rankings. Could the days of rating schools (and other things) be numbered?

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Posted in newformat, Uncategorized
1.10.2023 by Pappas MacDonnell
Marketing myth 3

Marketing Myth #3: Customer loyalty beats customer acquisition

While B2B marketers tend to focus on the “bird in the hand” – cultivating existing customers – pursuing the “two in the bush” may be a wiser long-term strategy.

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Posted in newformat
12.8.2022 by Pappas MacDonnell
Focus

Holiday help for the easily distracted

With the hectic holidays approaching, we’d like to propose some refinements to the season.

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Posted in newformat
11.17.2022 by Pappas MacDonnell
Marketing Myth 2

Marketing Myth #2: Cutting marketing budgets is wise in a recession

With a possible recession looming, corporate America is starting to cut back on marketing expenditures.

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Posted in newformat
9.8.2022 by Pappas MacDonnell

Marketing Myth #1: Demand generation is king

Focusing on demand gen and pipeline creation spurs business growth, right? Not so fast, say the data science experts at the Ehrenberg Bass Institute. In fact, relying too much on B2B demand gen – at the expense of brand marketing – can actually stunt growth.

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Posted in newformat
12.9.2021 by Pappas MacDonnell
Happy holidays 2021

Our gift guide to avoid an “out of stock” holiday

Don’t let delivery delays turn you into Scrooge this year.

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Posted in newformat

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CCOs

Get insights from our two top dogs

Our Chief Canine Officers share their thoughts on the dog-eat-dog world of business.

See what they have to say

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