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11.1.2021 by Pappas MacDonnell
Weather

Yes, the weather is bad. Is marketing making it worse?

Remember the quaint old days when it would rain cats and dogs occasionally, and Old Man Winter would give us a chill? No more.

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Posted in newformat, Uncategorized
6.3.2021 by Pappas MacDonnell

10 ways to capitalize on Clubhouse

On first glance, the breakout social media platform Clubhouse might seem limiting for brands. But look closer and you may see (or rather, hear) some intriguing possibilities.

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Posted in newformat, Uncategorized
5.25.2021 by Pappas MacDonnell
COVID is no laughing matter. Or maybe it is.

COVID is no laughing matter. Or maybe it is.

After a year-plus of COVID, is it time to resume our lives with reckless abandon and revelry? The answer according to some humorous new ads: heck yeah!

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Posted in newformat, Uncategorized
2.8.2021 by Pappas MacDonnell

Goodbye, alternative facts. Hello, greasy pork.

It seems people are starving for some truth. That’s what Montreal restauranteur Feigang Fei found after an appreciative customer tweeted his tell-it-like-it-is menu.

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Posted in newformat, Uncategorized
12.10.2020 by Pappas MacDonnell
10 things to appreciate about 2020 (we had to think hard)

10 things to appreciate about 2020 (we had to think hard)

Yes, 2020 was a universally terrible year. But in the spirit of a season filled with joy, we found a few silver linings.

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Posted in newformat
11.3.2020 by Pappas MacDonnell
Election night survival guide

5 easy ways to survive election night

It’s almost here! Election night. Some of you have waited four long years for this so, understandably, your anxiety may be running high. Fortunately, we have some ideas to help you get through it.

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Posted in newformat
8.25.2020 by Pappas MacDonnell

Which COVID-19 marketing shifts will outlast COVID-19?

Someday, hopefully in the not-so-distant future, 8 billion people will wake up, roll out of bed, take a deep breath, and let out a massive exhale. The era of COVID-19 as the defining focal point of our lives will be behind us.

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Posted in newformat
6.25.2020 by Pappas MacDonnell
Quarantine calendar

What day is it again?: Thoughts on working during a pandemic

We can all agree, it’s been a long, strange three months. With workplaces opening again, it seemed like a good time to reflect on the grand social (or anti-social) experiment of working in lockdown.

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Posted in newformat
3.5.2020 by Pappas MacDonnell

How sustainability can sustain your bottom line

As the saying goes, if you’re not part of the solution, you’re part of the problem.

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Posted in newformat
2.25.2020 by Pappas MacDonnell

Simplicity Spotlight: eBags

You can chalk it up to cabin fever after a cooped-up winter, but eBags’ Weekender Backpack ad compelled us to do something we almost never do.

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Posted in newformat

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CCOs

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Our Chief Canine Officers share their thoughts on the dog-eat-dog world of business.

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