Contrary to popular belief, name recognition is no guarantee you’ll make a buyer’s short list.
Major institutions are rebelling against college rankings. Could the days of rating schools (and other things) be numbered?
While B2B marketers tend to focus on the “bird in the hand” – cultivating existing customers – pursuing the “two in the bush” may be a wiser long-term strategy.
With the hectic holidays approaching, we’d like to propose some refinements to the season.
With a possible recession looming, corporate America is starting to cut back on marketing expenditures.
Focusing on demand gen and pipeline creation spurs business growth, right? Not so fast, say the data science experts at the Ehrenberg Bass Institute. In fact, relying too much on B2B demand gen – at the expense of brand marketing – can actually stunt growth.
Don’t let delivery delays turn you into Scrooge this year.
Remember the quaint old days when it would rain cats and dogs occasionally, and Old Man Winter would give us a chill? No more.
On first glance, the breakout social media platform Clubhouse might seem limiting for brands. But look closer and you may see (or rather, hear) some intriguing possibilities.
After a year-plus of COVID, is it time to resume our lives with reckless abandon and revelry? The answer according to some humorous new ads: heck yeah!