Marketing Myth #7: Marketing is secondary to sales in B2B
It’s an age-old dynamic. In B2B, marketing generates the leads then hands them off to sales, which nurtures them and closes the deal. At least that’s how it used to be.
It’s an age-old dynamic. In B2B, marketing generates the leads then hands them off to sales, which nurtures them and closes the deal. At least that’s how it used to be.
Wait, the purchase funnel isn’t a thing? How can that be?
You can’t go wrong making rational arguments to B2B decision makers, right? Join us as we bust another marketing myth.
A conversation with marketing technology pioneer Duane Schulz
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While B2B marketers tend to focus on the “bird in the hand” – cultivating existing customers – pursuing the “two in the bush” may be a wiser long-term strategy.
With the hectic holidays approaching, we’d like to propose some refinements to the season.
With a possible recession looming, corporate America is starting to cut back on marketing expenditures.
Our Chief Canine Officers share their thoughts on the dog-eat-dog world of business.