We’ve all seen it: a company takes last year’s marketing plan, tweaks it 5% and – presto! – they have this year’s shiny new plan. But history isn’t destiny. And just doing what made you great isn’t likely to work forever.
It’s an age-old dynamic. In B2B, marketing generates the leads then hands them off to sales, which nurtures them and closes the deal. At least that’s how it used to be.
Wait, the purchase funnel isn’t a thing? How can that be?
You can’t go wrong making rational arguments to B2B decision makers, right? Join us as we bust another marketing myth.
A conversation with marketing technology pioneer Duane Schulz
So proud that our anthem video for Maximus, “Government at the Speed of Human Need,” was awarded platinum at the 2023 AVA Digital Awards.
Contrary to popular belief, name recognition is no guarantee you’ll make a buyer’s short list.
Major institutions are rebelling against college rankings. Could the days of rating schools (and other things) be numbered?
While B2B marketers tend to focus on the “bird in the hand” – cultivating existing customers – pursuing the “two in the bush” may be a wiser long-term strategy.
With the hectic holidays approaching, we’d like to propose some refinements to the season.
Our Chief Canine Officers share their thoughts on the dog-eat-dog world of business.
Read more
See what they have to say