Marketing Myth #3: Customer loyalty beats customer acquisition
While B2B marketers tend to focus on the “bird in the hand” – cultivating existing customers – pursuing the “two in the bush” may be a wiser long-term strategy.
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Holiday help for the easily distracted
With the hectic holidays approaching, we’d like to propose some refinements to the season.
Marketing Myth #2: Cutting marketing budgets is wise in a recession
With a possible recession looming, corporate America is starting to cut back on marketing expenditures.
Marketing Myth #1: Demand generation is king
Focusing on demand gen and pipeline creation spurs business growth, right? Not so fast, say the data science experts at the Ehrenberg Bass Institute. In fact, relying too much on B2B demand gen – at the expense of brand marketing – can actually stunt growth.
Our gift guide to avoid an “out of stock” holiday
Don’t let delivery delays turn you into Scrooge this year.
Yes, the weather is bad. Is marketing making it worse?
Remember the quaint old days when it would rain cats and dogs occasionally, and Old Man Winter would give us a chill? No more.
10 ways to capitalize on Clubhouse
On first glance, the breakout social media platform Clubhouse might seem limiting for brands. But look closer and you may see (or rather, hear) some intriguing possibilities.
COVID is no laughing matter. Or maybe it is.
After a year-plus of COVID, is it time to resume our lives with reckless abandon and revelry? The answer according to some humorous new ads: heck yeah!
Goodbye, alternative facts. Hello, greasy pork.
It seems people are starving for some truth. That’s what Montreal restauranteur Feigang Fei found after an appreciative customer tweeted his tell-it-like-it-is menu.
10 things to appreciate about 2020 (we had to think hard)
Yes, 2020 was a universally terrible year. But in the spirit of a season filled with joy, we found a few silver linings.
Get insights from our two top dogs
Our Chief Canine Officers share their thoughts on the dog-eat-dog world of business.
See what they have to say