Marketing Myth #2: Cutting marketing budgets is wise in a recession
Tariffs today, recession tomorrow? As you prepare, be sure to avoid this marketing myth.
Author Archives: Pappas MacDonnell
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We regret trusting AI with our holiday card
We asked AI to tell us the top stories of 2024. It went above and beyond. Way beyond.
Marketing Myth #9: Data-driven is always better than people-driven
If a brand as savvy as Nike could fall down a digital rabbit hole, anyone could. See how they bought into a myth about data-driven success.
The huge potential of small business
Sometimes life comes full circle. Once upon a time we dreamed of building a successful marketing agency.
The healthcare industry is ready for AI. Are patients?
Healthcare organizations today are fully embracing AI, especially for patient care, as our one stat that matters shows. Patients, however, have been less sure about AI being involved in their care.
How to avoid analysis paralysis with today’s bigger buying teams
For technology sellers, more people on a potential client’s buying team means more viewpoints to consider, more complexity to manage, and more time to get to a sale.
Retirement planning in an instant? Bring it on, say millennial investors.
Because financial services firms are accustomed to talking to financial professionals, they often fall into a familiar trap: overestimating the financial savvy of the average workplace investor.
3 lessons for tech and telecom marketers from the industry’s winners at Cannes
Is technology marketing still on its creative game? The answer is a resounding yes based on this year’s Cannes winners.
3 lessons for B2B marketers from the industry’s winners at Cannes
Is B2B marketing a new hotbed of creativity? The 2024 B2B winners at Cannes make a good case – and offer some great insights.
3 lessons for healthcare marketers from the industry’s Grand Prix winners at Cannes
Looking for signs of life in healthcare marketing? This year’s Cannes winners point the way to a more creative approach.