Marketing Myth #5: B2B campaigns should be rational, not emotional
You can’t go wrong making rational arguments to B2B decision makers, right? Join us as we bust another marketing myth.
Author Archives: Pappas MacDonnell
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Lean Surveillance
Lean Surveillance A conversation with marketing technology pioneer Duane Schulz What’s the way forward for digital marketing in an era of …
A platinum award for a company with a heart of gold
So proud that our anthem video for Maximus, “Government at the Speed of Human Need,” was awarded platinum at the 2023 AVA Digital Awards.
Marketing Myth #4: Well-known brands don’t have awareness problems
Contrary to popular belief, name recognition is no guarantee you’ll make a buyer’s short list.
Seriously, must we rank absolutely everything?
Major institutions are rebelling against college rankings. Could the days of rating schools (and other things) be numbered?
Marketing Myth #3: Customer loyalty beats customer acquisition
While B2B marketers tend to focus on the “bird in the hand” – cultivating existing customers – pursuing the “two in the bush” may be a wiser long-term strategy.
Holiday help for the easily distracted
With the hectic holidays approaching, we’d like to propose some refinements to the season.
Marketing Myth #2: Cutting marketing budgets is wise in a recession
With a possible recession looming, corporate America is starting to cut back on marketing expenditures.
Marketing Myth #1: Demand generation is king
Focusing on demand gen and pipeline creation spurs business growth, right? Not so fast, say the data science experts at the Ehrenberg Bass Institute. In fact, relying too much on B2B demand gen – at the expense of brand marketing – can actually stunt growth.
Our gift guide to avoid an “out of stock” holiday
Don’t let delivery delays turn you into Scrooge this year.