After an eventful 2023, you’re probably wondering what the new year will bring. Well, we’ve already looked deep into our Times Square crystal ball and can tell you with zero confidence that all of the following will definitely happen.
Recently, we attended the IAA’s 2023 Global B2B Brand Summit in New York, where more than two dozen top global marketers shared their earned wisdom.
We’ve all seen it: a company takes last year’s marketing plan, tweaks it 5% and – presto! – they have this year’s shiny new plan. But history isn’t destiny. And just doing what made you great isn’t likely to work forever.
It’s an age-old dynamic. In B2B, marketing generates the leads then hands them off to sales, which nurtures them and closes the deal. At least that’s how it used to be.
Wait, the purchase funnel isn’t a thing? How can that be?
You can’t go wrong making rational arguments to B2B decision makers, right? Join us as we bust another marketing myth.
Lean Surveillance A conversation with marketing technology pioneer Duane Schulz What’s the way forward for digital marketing in an era of …
So proud that our anthem video for Maximus, “Government at the Speed of Human Need,” was awarded platinum at the 2023 AVA Digital Awards.
Contrary to popular belief, name recognition is no guarantee you’ll make a buyer’s short list.
Major institutions are rebelling against college rankings. Could the days of rating schools (and other things) be numbered?