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Author Archives: Pappas MacDonnell

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4.24.2025 by Pappas MacDonnell
Myth 2

Marketing Myth #2: Cutting marketing budgets is wise in a recession

Tariffs today, recession tomorrow? As you prepare, be sure to avoid this marketing myth.

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Posted in newformat
12.10.2024 by Pappas MacDonnell
2024 – The year that was (or maybe wasn’t)

We regret trusting AI with our holiday card

We asked AI to tell us the top stories of 2024. It went above and beyond. Way beyond.

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Posted in newformat
11.15.2024 by Pappas MacDonnell
Nike sneaker

Marketing Myth #9: Data-driven is always better than people-driven

If a brand as savvy as Nike could fall down a digital rabbit hole, anyone could. See how they bought into a myth about data-driven success.

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Posted in newformat
10.18.2024 by Pappas MacDonnell
Small business illustration

The huge potential of small business

Sometimes life comes full circle. Once upon a time we dreamed of building a successful marketing agency.

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Posted in newformat
9.6.2024 by Pappas MacDonnell
AI in healthcare

The healthcare industry is ready for AI. Are patients?

Healthcare organizations today are fully embracing AI, especially for patient care, as our one stat that matters shows. Patients, however, have been less sure about AI being involved in their care.

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Posted in newformat
9.6.2024 by Pappas MacDonnell
Analysis paralysis

How to avoid analysis paralysis with today’s bigger buying teams

For technology sellers, more people on a potential client’s buying team means more viewpoints to consider, more complexity to manage, and more time to get to a sale.

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Posted in newformat
9.6.2024 by Pappas MacDonnell
Retirement planning

Retirement planning in an instant? Bring it on, say millennial investors.

Because financial services firms are accustomed to talking to financial professionals, they often fall into a familiar trap: overestimating the financial savvy of the average workplace investor.

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Posted in newformat
6.28.2024 by Pappas MacDonnell
Cannes Tech

3 lessons for tech and telecom marketers from the industry’s winners at Cannes

Is technology marketing still on its creative game? The answer is a resounding yes based on this year’s Cannes winners.

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Posted in newformat
6.27.2024 by Pappas MacDonnell
B2B Cannes

3 lessons for B2B marketers from the industry’s winners at Cannes

Is B2B marketing a new hotbed of creativity? The 2024 B2B winners at Cannes make a good case – and offer some great insights.

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Posted in newformat
6.26.2024 by Pappas MacDonnell
Cannes Lions 2024

3 lessons for healthcare marketers from the industry’s Grand Prix winners at Cannes

Looking for signs of life in healthcare marketing? This year’s Cannes winners point the way to a more creative approach.

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