A few weeks ago, we had the good fortune to hear Jay Gaines’s thoughts on the near future of marketing. Gaines is the newly minted CMO of Forrester, taking on that role after a similar position at SiriusDecisions, which Forrester acquired this spring.
Working as an intern for Pappas MacDonnell was not at all what I expected.
Insurance is often viewed as a conservative industry, focused as it is on the management of risk. And that risk-averse approach has served the leading insurance companies well – many have been around since the first half of the 19th century.
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