Managing risks is the business of the insurance industry. And a critical part of the financial services business model, too. As a result, marketing creativity and innovation in these industries often gets wrung out in the risk assessment spin cycle.
Looking for ideas that roar? Then you might want to check out the sometimes under-appreciated B2B and technology sectors.
As any observer of the healthcare industry will tell you, healthcare marketers tend to follow tried-and-true prescriptions for success. But not always.
What’s AI’s role in an agency, a business built on the creativity, intelligence and uniqueness of its humans?
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