Early Access Care
Fast-growing pharma partner gets a boost from new marketing
In their rapid journey to becoming a leading partner to pharma firms, this entrepreneurial company had begun to outgrow their marketing.
Our challenge: develop new branding and messaging that would reflect their status as a premium service provider connecting hard-to-treat patients with drugs in development.
- What we did
- Qualitative research
- Message architecture
- Brand identity
- Creative platform
- Site refresh
- Digital advertising
- Video
- Content marketing
- Sales enablement
- Experiential/events
- Brand playbook
A strategy built on a passion for patients
Our research revealed an opportunity for the company to stand out by leaning into their humanity. That insight sparked our creative platform – “the first name in second chances” – which neatly spoke to their industry leadership and compassion for patients in need. A new visual identity helped evolve the brand further by emphasizing the company’s total focus on medicine and people.
Bringing it all to life
A quick-to-market refresh of the company website was our first opportunity to play out the new brand. Shifting the emphasis from scientific processes to patients, we repositioned Early Access Care as a partner with heart to match their expertise. Our overview video, featuring two of the company’s leaders, humanized their work and showcased their commitment.
Standing out from the crowd
To help Early Access Care attract attention at crowded conferences, we applied their clean new look and simplified messaging to live events, revamping booth spaces, collateral and presentations. In particular, a dramatic redesign of their pitch deck sharpened the company’s focus and added a new element of storytelling, with messaging that spoke to pharma companies and doctors while celebrating patients.
An engaging activation campaign
To go to market, we undertook a two-part LinkedIn campaign focused on specific targets in North America and EMEA. First, a test-and-learn awareness effort pitted three videos head-to-head, with analytics guiding campaign optimization. Second, the offer of a gated eBook for download helped generate new leads. Through all these varied initiatives, Early Access Care has transformed its marketing in just a couple of months, readying itself for the next tier of success.
Results
100% increase
in site traffic year over year
52% increase
in organic search impressions