Healthfirst
Make Medicare simple? Challenge accepted.
Most people turning 65 are overwhelmed by the idea of Medicare, confused by its alphabetical gobbledygook, and regretful they didn’t look into it sooner.
What’s worse, our competitive analysis found few (if any) resources that make Medicare truly simple. Undeterred, we took on the challenge.
- What we did
- Competitive analysis
- Qualitative research
- CRM
- UX/UI
- Site development
- Video
- Direct mail
- Digital advertising
- SEM/SEO
A new kind of Medicare engagement
To gain user trust, we created an interactive content hub that put impartial education before selling. It stood out by combining high-level storytelling, an approachable vibe and alternate learning paths.
Reevaluating the customer journey
Strategically, we focused on gently guiding Medicare newbies down a personalized enrollment path, starting with a custom tool to determine eligibility. From there, the site provided mechanisms to trigger follow-up communications, capture leads and funnel prospects to shop online or call.
Engaging members and prospects early
Our full-funnel actvation campaign enabled us to catch members and prospects early in the decision process and provided a cohesive experience from initial awareness through engagement, shopping and enrollment.
