GE Capital is proud of its collaborative, inclusive culture. The company walks the walk when it comes to diversity support and wanted job candidates to know.

Helping a Fortune 10 company make a personal connection.

To relate to diverse candidates in a way that felt real, believable and human, we developed:

• A bold new campaign that celebrates standouts of all kinds, focusing on the interesting backgrounds of GE Capital employees from entry level to C-Suite
• Highly targeted banners that drive to a microsite showing the company’s depth of diversity and opportunity. Capitalizing on the campaign’s success, we created dedicated sites for both the Risk and IT functions
• Impactful events materials including environmental signage, video loops, presentations and take-away collateral

A job well done leads to many jobs filled.

Our campaign has attracted candidates from all 50 states and D.C. Even better, 59% of site clicks have been users linking to job listings, creating a steady stream of impressive candidates.