SimpleTire
Market strategy helps online retailer navigate the road ahead
SimpleTire had grown quickly by simplifying tire buying online. Now they were looking to take their UX – and business – further.
So they engaged us to design and lead a multi-stage research and strategy effort to inform a website redesign, uncover new market opportunities and drive growth.
- What we did
- Qualitative research
- Quantitative research
- Creative/usability testing
- Competitive analysis
- Trends analysis
- Message architecture
Breakthrough UX results
Following an unusually deep dive into the needs of customers (and service providers), we validated four distinct buyer personas and journeys. This resulted in a new UX prototype for the purchase experience. In testing, consumer perceptions soared.
Zeroing in on a value proposition
Quantitative research with 1,200+ buyers uncovered the product offers, features and benefit statements that resonated most. Using this springboard, we developed precise message hierarchies for different buyers that would help seal the deal.
Finding a new lane
With our work widening the lens on their consumer and commercial markets, SimpleTire got a new perspective on service offerings to pursue. In particular, installer input helped to greatly improve SimpleTire’s relationships with partners and the entire installation process.
Results
Top 4%
New UX concepts ranked above most consumer websites
40% increase
SimpleTire revenue growth
20% increase
in usability rating for key persona