Account-based marketing shifts intelligent roadway initiative into high gear
Panasonic is the first mover in intelligent highways, connecting cars and infrastructure for safer, less congested roads.
Having completed an initial phase for the State of Colorado, Panasonic’s goal was to use high-touch account-based marketing to engage a diverse set of stakeholders – and create a model for other highway systems across the nation.
An on-ramp for decision makers
Panasonic turned to us to convey the benefits of their complex, IoT-based software ecosystem in simple terms. The moment of truth was a working demo and site visit by state transportation commissioners, decision makers who need to understand a clear, concise vision and objectives for the technology.
We architected the entire experience, from the event theme, “Road Open Ahead,” to inspirational videos, educational animations, event signage, presentation graphics, speaker scripts and an informative welcome kit.
The site visit was a huge success, with Panasonic scoring a 5-year, $72 million contract to roll out its technology across Colorado. Panasonic is now in the driver’s seat, well positioned to bring intelligence to the nation’s roadways, state by state.
for state-wide rollout
awarded to Panasonic
2 new contracts
in Utah and Georgia
What we did
Event Marketing / Strategic Messaging / Videos / Creative Platform / Experience Design / Animations / Environmental Signage and Staging / Welcome Kit / Presentation Design and Speaker Scripts