Healthfirst
Long-running campaign keeps New Yorkers happy
In a competitive Medicare Advantage marketplace filled with national providers, Healthfirst continues to win over New Yorkers. The secret? Exuding positivity, creating a real connection, and leaning into health as the key to happiness in life.
Now in its fifth year, the “Where healthy starts” campaign keeps evolving – and resonating.
- What we did
- Competitive analysis
- Messaging strategy
- Creative platform
- TV
- CRM
- Direct mail
- OOH
- SEO/SEM
- Digital experience
- Digital advertising
“Hey, what’s that song?”
To capture the joyful vibe we wanted, we updated the classic, “Come On Get Happy.” At once nostalgic and modern, it’s been a hit with seniors who’ve lived life but are still reinventing themselves.
Unmistakably New York
Because Healthfirst is a hometown provider, we’ve sought to reinforce that New Yorker to New Yorker connection – through photography and music, partnerships with well-known NY organizations, and multilingual, hyper-local outreach efforts.
Making Medicare understandable
Due to the compressed timeframe of Medicare’s annual enrollment period, we’re always laser-focused on creating a highly coordinated campaign to reinforce impressions and boost enrollments. One key: making a complex product and sale simple.
Results
Over 75% increase1
in enrollments
26% reduction1
in cost per enrollment
#1 provider
of Medicare Advantage plans in New York
1 with corollary increase in advertising awareness and consideration