Simplifying the complex has always been our thing
If you’d like to simplify in 2020, we’ve got some helpful tips for a great new year.
Author Archives: Pappas MacDonnell
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Pappas MacDonnell appoints new Chief Canine Officer
After an exhaustive search, we’re pleased to announce that Theodore has joined our team as Chief Canine Officer (CCO). Theo will …
Our field trip to Consumer Reports
Like Consumer Reports, we’re passionate about the user experience. So we couldn’t wait to attend the recent World Usability Day event that the company hosted at their headquarters in Yonkers, NY.
Is the stature of CMOs on the rise?
Many in our industry aspire to become CMOs someday. But is it a role that is becoming more or less important over time?
How data and CX are elevating the CMO role
According to McKinsey, IBM, Forrester, Deloitte and other organizations that follow CMOs closely, the CMO’s value and reputation in the C-suite and boardroom are rising.
How CMOs are enhancing the stature of marketing
With the CMO’s value and reputation in the C-suite and boardroom rising what strategies can CMOs employ to maintain (or improve) their standing?
Revealed: The marketing strategies of Biden, Sanders and Warren
As the 2020 Democratic race heats up, a familiar force is already having an impact on our elections: Facebook. As The New York Times explains in a fascinating article, Facebook is now making data on political ad targeting available.
3 tips to simplify your 2020 marketing planning
Planning season is in full swing. In conference rooms from Seattle to Philadelphia, marketing teams are huddling to build out their plans for enhancing brand reputation, increasing revenue growth, and bringing new products and services to market.
Confessions of an agency intern
Working as an intern for Pappas MacDonnell was not at all what I expected.
4 key takeaways on social media marketing from the 2019 Digital Summit
4 key takeaways on social media marketing from the 2019 Digital Summit Here’s some food for thought from the recent TechMedia …