As the 2020 Democratic race heats up, a familiar force is already having an impact on our elections: Facebook. As The New York Times explains in a fascinating article, Facebook is now making data on political ad targeting available.
Planning season is in full swing. In conference rooms from Seattle to Philadelphia, marketing teams are huddling to build out their plans for enhancing brand reputation, increasing revenue growth, and bringing new products and services to market.
A few weeks ago, we had the good fortune to hear Jay Gaines’s thoughts on the near future of marketing. Gaines is the newly minted CMO of Forrester, taking on that role after a similar position at SiriusDecisions, which Forrester acquired this spring.
Working as an intern for Pappas MacDonnell was not at all what I expected.
Insurance is often viewed as a conservative industry, focused as it is on the management of risk. And that risk-averse approach has served the leading insurance companies well – many have been around since the first half of the 19th century.
4 key takeaways on social media marketing from the 2019 Digital Summit Here’s some food for thought from the recent TechMedia …
Find your inner Thoreau. It’s National Simplicity Day. While every day is Simplicity Day at Pappas MacDonnell – where we never …
With July 4 around the corner, we got to thinking about our status as an “independent” agency. In an industry with vast empires of agency holding companies, we’ve remained proudly independent since 1977 (one year after the bicentennial!).
Marketing advice from our Chief Canine Officers: Can you proffer any guidance to help us institutionalize a regimen of internal processes that will counteract our tendency to engage in self-referential product-speak?
Marketers have a love-hate relationship with thought leadership. They love what it can do for their brand in the market.
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