Is the stature of CMOs on the rise?
Many in our industry aspire to become CMOs someday. But is it a role that is becoming more or less important over time?
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How data and CX are elevating the CMO role
According to McKinsey, IBM, Forrester, Deloitte and other organizations that follow CMOs closely, the CMO’s value and reputation in the C-suite and boardroom are rising.
How CMOs are enhancing the stature of marketing
With the CMO’s value and reputation in the C-suite and boardroom rising what strategies can CMOs employ to maintain (or improve) their standing?
Revealed: The marketing strategies of Biden, Sanders and Warren
As the 2020 Democratic race heats up, a familiar force is already having an impact on our elections: Facebook. As The New York Times explains in a fascinating article, Facebook is now making data on political ad targeting available.
3 tips to simplify your 2020 marketing planning
Planning season is in full swing. In conference rooms from Seattle to Philadelphia, marketing teams are huddling to build out their plans for enhancing brand reputation, increasing revenue growth, and bringing new products and services to market.
The future of B2B marketing
A few weeks ago, we had the good fortune to hear Jay Gaines’s thoughts on the near future of marketing. Gaines is the newly minted CMO of Forrester, taking on that role after a similar position at SiriusDecisions, which Forrester acquired this spring.
Confessions of an agency intern
Working as an intern for Pappas MacDonnell was not at all what I expected.
6 ways insurers are behaving like startups
Insurance is often viewed as a conservative industry, focused as it is on the management of risk. And that risk-averse approach has served the leading insurance companies well – many have been around since the first half of the 19th century.
4 key takeaways on social media marketing from the 2019 Digital Summit
4 key takeaways on social media marketing from the 2019 Digital Summit Here’s some food for thought from the recent TechMedia …
Find your inner Thoreau. It’s National Simplicity Day.
Find your inner Thoreau. It’s National Simplicity Day. While every day is Simplicity Day at Pappas MacDonnell – where we never …
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