Best of Show Award for Healthfirst campaign
Our successful partnership with Healthfirst continues with a Best of Show Award at the 2019 Insurance Marketing & Communications Association Awards …
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Dear CCOs: We’ve become jargonized
Marketing advice from our Chief Canine Officers: Can you proffer any guidance to help us institutionalize a regimen of internal processes that will counteract our tendency to engage in self-referential product-speak?
8 weeks to becoming a thought leader
Marketers have a love-hate relationship with thought leadership. They love what it can do for their brand in the market.
Dear CCOs: Help, it’s a tech invasion
Marketing advice from our Chief Canine Officers: I work in a large, established company. Should we be worried about the new techy firms in our space?
2019 Silver for B2B Brand Experience
2019 Silver for B2B Brand Experience As Panasonic North America continues to evolve, so does the work we do together. Building …
Say hello to Catherine
10 things you should know about Catherine Ostheimer, our new EVP. Started on the agency side Spent 20 years in corporate marketing: …
How different should your logo be?
How different should your logo be? If your company’s logo doesn’t stand apart from the competition, is it a fail? Not necessarily. What …
Dear CCOs: Without testing, I feel exposed
Marketing advice from our Chief Canine Officers Dear Chief Canine Officers: I feel like I’m exposing myself to a lot of risk. I …
Ho-ho-ho: Excuses to be OOO
With so much happening in the run-up to the holidays, work can really get in the way. To make life easier, …
How to win the “voters” that matter to you – your customers
As midterm elections near, let’s ponder what voting can teach us about user experience. Customers, of course, vote all the time …
Get insights from our two top dogs
Our Chief Canine Officers share their thoughts on the dog-eat-dog world of business.
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