Marketing advice from our Chief Canine Officers

Dear Chief Canine Officers:

I work in a large, established company. Should we be worried about the new techy firms in our space? And, if so, how do we compete without cannibalizing our brand?

Sincerely,
Tech-Curious Ted

Dear Ted:

We get it. With millennial consumers being enticed by new insurtech and fintech firms, you may be feeling a bit like chopped liver (btw, yum).

So, what to do? We say if you can’t jump over the fence, dig under it. Try a more subversive maneuver, like creating a newer, hipper brand for a growing but tangential market. Here’s a good example of how we helped a client do just that.

For more advice on competing with techy online firms, be sure to talk to our human colleagues.

Chow (or Ciao),
Reilly and Henri, CCOs