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Category: Marketing & Selling

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Older posts
6.25.2019 by Pappas MacDonnell

Dear CCOs: We’ve become jargonized

Marketing advice from our Chief Canine Officers: Can you proffer any guidance to help us institutionalize a regimen of internal processes that will counteract our tendency to engage in self-referential product-speak?

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Posted in Marketing & Selling, newformat
9.18.2018 by Pappas MacDonnell
Trump tweets visualized

Trump tweets visualized

They’re a rich tapestry of grievances, boasts, even policy. And, as part of the historical record, well worth analyzing. We found a …

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Posted in Marketing & Selling
4.17.2018 by Pappas MacDonnell
Privacy maze

Top 3 ways to keep customer trust

Data and privacy are complex, but communicating to customers about them should be much simpler than it is. Just ask Mark …

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Posted in Marketing & Selling
3.13.2018 by Pappas MacDonnell

What it means to be a 21st century brand

Lots of great brands were born in the 20th century. Trouble is, some are still stuck there. Here are three ways …

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Posted in Marketing & Selling
2.8.2018 by Pappas MacDonnell
Digital experience

What’s the future of the digital experience?

Here we are in February already and we’re only now getting around to sharing our New Year’s Resolution! (It was to …

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Posted in Marketing & Selling
10.18.2017 by Pappas MacDonnell
Shout-out to our teams's top logo 'artist'!

Brands have a place in our hearts. How about our brains?

Visualize the brand logo for Burger King. Now for Starbucks. OK, which one has a crown? If you’re not sure, you’re …

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Posted in Marketing & Selling, Our News
2.2.2017 by Pappas MacDonnell
ExpertPay screen

How do you launch in a new market? Decisively.

See how we helped a Xerox solution gain traction. While Xerox’s child support payments platform was #1 in America, it was …

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Posted in Marketing & Selling, Our News
10.5.2016 by Pappas MacDonnell

7 signs your health plan members aren’t happy

With Open Enrollment for health insurance right around the corner, all thoughts turn to acquiring as many members as possible. But …

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Posted in Marketing & Selling, Trends | Tagged infographic
8.16.2016 by Pappas MacDonnell

Adobe on how to create a forgery – er, masterpiece

We were struck by Adobe’s campaign in which digital artists patch together stock art to recreate lost, stolen or destroyed masterpieces …

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Posted in Marketing & Selling, Trends
7.12.2016 by Pappas MacDonnell

Tech upstarts nipping at your heels?

See how we helped one wealth management firm stand their ground.

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Posted in Marketing & Selling, Our News, View All

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