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Category: Trends

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Older posts
9.12.2018 by Pappas MacDonnell
Personal searches

“What can I make with chicken breast?”

When you need answers from search, do you issue a curt command, like “chicken recipes”? Or do you ask a polite …

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Posted in Trends
1.23.2018 by Pappas MacDonnell
Facebook for business

Top 3 Reasons B2B Loves FB

B2B marketers now choose Facebook over LinkedIn as their preferred social platform, 43% to 37%.1 Here’s why:   1. Marketers are fishing …

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Posted in Trends
10.5.2016 by Pappas MacDonnell

7 signs your health plan members aren’t happy

With Open Enrollment for health insurance right around the corner, all thoughts turn to acquiring as many members as possible. But …

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Posted in Marketing & Selling, Trends | Tagged infographic
8.16.2016 by Pappas MacDonnell

Adobe on how to create a forgery – er, masterpiece

We were struck by Adobe’s campaign in which digital artists patch together stock art to recreate lost, stolen or destroyed masterpieces …

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Posted in Marketing & Selling, Trends
6.9.2016 by Pappas MacDonnell
Brand relationships

Do customers really want to be your friend?

We love a good contrarian opinion, especially when it aligns with our own thinking. After years of brands focusing on social …

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Posted in Marketing & Selling, Trends
1.7.2016 by Pappas MacDonnell
Content illustration

Our New Year’s Resolution…

Today, marketers are as overwhelmed as anyone by the never-ending stream of industry news and content out there – and we’re in …

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Posted in Trends, View All
11.5.2015 by Pappas MacDonnell
Calendar marked with 'holiday'

Is every day a holiday?

Have you noticed? “Official” holidays have officially overrun our calendars. No matter how random, bizarre or mundane the topic, there’s a …

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Posted in Trends, View All
10.19.2015 by Pappas MacDonnell
HTML5 vs Flash on Google Trends

RIP Flash banner ads

Et tu, Google? That must be what Adobe’s thinking these days. While its Flash technology has been fading since Steve Jobs …

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Posted in Trends, View All
10.1.2015 by Pappas MacDonnell

The human touch makes a comeback

In a world increasingly dominated by algorithms, machine intelligence and the like, it’s easy for a humble human to feel a …

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Posted in Trends, View All
9.8.2015 by Pappas MacDonnell

The secret to collaboration can be found in toast

What’s simpler than making toast? Bread in, bread out, right? Well, as it turns out, people visualize the task in many …

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Posted in Marketing & Selling, Trends, View All

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