B2B marketers now choose Facebook over LinkedIn as their preferred social platform, 43% to 37%.1 Here’s why:
1. Marketers are fishing where the fish are.
2. B2B decision makers are social creatures.
3. Video is a B2B marketer’s best friend.
How it worked for us
3 ways Facebook outperformed during a recent client campaign
Looking for strategies to engage B2B decision makers through social media? Drop us a line!
1 Social Media Examiner, 2017
2 Statista, 2018
3 Pew Research
4 Facebook People Insights, October 2017
5 Hubspot, 2017
6 Content Marketing Institute/Marketing Profs, 2017