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Category: Marketing & Selling

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6.9.2016 by Pappas MacDonnell
Brand relationships

Do customers really want to be your friend?

We love a good contrarian opinion, especially when it aligns with our own thinking. After years of brands focusing on social …

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Posted in Marketing & Selling, Trends
3.17.2016 by Pappas MacDonnell
Xerox video montage

Integrated videos showcase Xerox’s Government Healthcare Solutions

When you offer the breadth of solutions that Xerox Government Healthcare Solutions does, getting the story across …

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Posted in Marketing & Selling, Our News, View All | Tagged infographic
2.24.2016 by Pappas MacDonnell
New book of Harvard cases

New book shines spotlight on our marketing strategy

More than two years after our marketing efforts helped launch Connecticut’s official health insurance marketplace, we’re very pleased that …

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Posted in Marketing & Selling, Our News, View All | Tagged infographic
11.24.2015 by Pappas MacDonnell

REI versus Black Friday

As other stores gear up for the start of the holiday shopping frenzy, outdoor equipment retailer REI is drawing a line …

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Posted in Marketing & Selling, Uncategorized, View All
11.2.2015 by Pappas MacDonnell
Marketing jargon

The worst business jargon of all time

Yes, we may be a little more sensitive to this topic than most. After all, simplifying the complex is what we …

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Posted in Marketing & Selling, View All
9.15.2015 by Pappas MacDonnell
Truthiness meter

Just the facts, marketers

These days, fact-checking is old-fashioned and everything needs to be done yesterday. So is it OK for marketers and content creators to …

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Posted in Marketing & Selling, View All
9.8.2015 by Pappas MacDonnell

The secret to collaboration can be found in toast

What’s simpler than making toast? Bread in, bread out, right? Well, as it turns out, people visualize the task in many …

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Posted in Marketing & Selling, Trends, View All
7.23.2015 by Pappas MacDonnell

What’s happening at Speakeasy?

Today’s topics: Ice sculptures, Google Feud and Kevin Bacon’s eggs.

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Posted in Marketing & Selling, Speakeasy, View All | Tagged Art, Fun, Speakeasy
7.14.2015 by Pappas MacDonnell

Helping Xerox help those who need it most

The biggest challenge for people who need public assistance? For many, it’s simply navigating the system. In most states, you have …

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Posted in Customer Experience, Marketing & Selling, Our News, Uncategorized, View All | Tagged infographic
7.7.2015 by Pappas MacDonnell

The race for best brand heats up

As we pointed out in our April 30 post, the 2016 candidates are bucking a history of bland stars and stripes …

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Posted in Marketing & Selling, Trends, View All | Tagged infographic

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