New book of Harvard cases

New book shines spotlight on our marketing strategy

More than two years after our marketing efforts helped launch Connecticut’s official health insurance marketplace, we’re very pleased that our work continues to be part of the conversation around the future of health care.

Consumers, Corporations, and Public Health: A Case-Based Approach to Sustainable BusinessIn a new book, Consumers, Corporations, and Public Health, Harvard Business School professor John A. Quelch delves into our marketing strategy for Access Health CT as well as other best-in-class case studies from his curriculum at Harvard.

It’s a thought-provoking read for anyone interested in the public health problems of the 21st century – and the need for collaboration between businesspeople and public health officials to solve them. We encourage you to check it out.


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