Lots of great brands were born in the 20th century. Trouble is, some are still stuck there. Here are three ways that brands can regain stature and relevance:
1. Have a higher purpose
Is your brand about positive change? Customers today, especially millennials, expect it to be.
2. Innovate, innovate, innovate
Where can you contribute something new? 21st century brands are always on the lookout.
3. Empower consumers
We’re in the age of the customer1. That means meeting elevated expectations for ordering and other interactions.
Want to learn more? Check out our deep-dive on this topic.
1 Forrester
2 Forbes, March 2017
3 Interbrand, Best Global Brands 2017
4 Salesforce, July 2017
See what they have to say