Visualize the brand logo for Burger King. Now for Starbucks. OK, which one has a crown? If you’re not sure, you’re not alone. While instantly recognizable, logos often occupy a fuzzy place in our minds.
Inspired by a recent study, we decided to conduct an experiment. Armed with markers and crayons, our agency staff attempted to draw iconic logos from memory. Did we have near-perfect recall… or had our brains undergone a logo-botomy? As it turns out, a little of both.
Takeaways from our logo challenge
Aside from an obvious need for art lessons for our marketing people (sorry, guys!), our handiwork revealed the following:
All in all, our experiment was a humbling, yet enlightening exercise on how both brand logos and human minds work.
Oh, almost forgot, it’s the Starbucks mermaid who wears the crown. You knew that was a mermaid, right?