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2.8.2021 by Pappas MacDonnell

Goodbye, alternative facts. Hello, greasy pork.

It seems people are starving for some truth. That’s what Montreal restauranteur Feigang Fei found after an appreciative customer tweeted his tell-it-like-it-is menu.

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Posted in newformat, Uncategorized
12.10.2020 by Pappas MacDonnell
10 things to appreciate about 2020 (we had to think hard)

10 things to appreciate about 2020 (we had to think hard)

Yes, 2020 was a universally terrible year. But in the spirit of a season filled with joy, we found a few silver linings.

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11.3.2020 by Pappas MacDonnell
Election night survival guide

5 easy ways to survive election night

It’s almost here! Election night. Some of you have waited four long years for this so, understandably, your anxiety may be running high. Fortunately, we have some ideas to help you get through it.

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8.25.2020 by Pappas MacDonnell

Which COVID-19 marketing shifts will outlast COVID-19?

Someday, hopefully in the not-so-distant future, 8 billion people will wake up, roll out of bed, take a deep breath, and let out a massive exhale. The era of COVID-19 as the defining focal point of our lives will be behind us.

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6.25.2020 by Pappas MacDonnell
Quarantine calendar

What day is it again?: Thoughts on working during a pandemic

We can all agree, it’s been a long, strange three months. With workplaces opening again, it seemed like a good time to reflect on the grand social (or anti-social) experiment of working in lockdown.

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3.5.2020 by Pappas MacDonnell

How sustainability can sustain your bottom line

As the saying goes, if you’re not part of the solution, you’re part of the problem.

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2.25.2020 by Pappas MacDonnell

Simplicity Spotlight: eBags

You can chalk it up to cabin fever after a cooped-up winter, but eBags’ Weekender Backpack ad compelled us to do something we almost never do.

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Posted in newformat
2.4.2020 by Pappas MacDonnell

Simplicity Spotlight: Skimm2020

A shout-out this week to some kindred spirits in simplifying the complex, The Skimm.

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Posted in newformat, Uncategorized
1.21.2020 by Pappas MacDonnell
Presidential logos

Designing your way to the presidency

As President Trump would surely attest, there’s one thing every 2020 candidate needs – memorable branding.

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Posted in newformat
1.7.2020 by Pappas MacDonnell

This is my year-in-review, not yours

Goodbye, 2019. You went by so fast. Luckily, companies have been eager to take us all on a data-driven trip down memory lane.

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