How sustainability can sustain your bottom line


How sustainability can sustain your bottom line

As the saying goes, if you’re not part of the solution, you’re part of the problem. It’s a message that major companies are taking to heart when it comes to climate change.

Why act now?
Despite a free pass from the federal government, corporate America is working to reduce CO2 – or at least making big promises about it. The reasons are obvious – record-setting heat waves, punishing forest fires and hurricanes that impact both the planet and the businesses on it. But that’s only part of it.

Today, investors, employees and consumers are becoming more vocal about demanding action. For companies looking to satisfy them, contributing to a more sustainable planet is good business. And promoting those efforts is good marketing.

What’s your contribution to the planet?
For starters, you need a compelling story. BlackRock, the world’s largest asset manager, has one. They made headlines stating they’ll now consider companies’ climate records before deciding to invest some of their $7 trillion in them.

Microsoft has a great story, too. Not content to be carbon-neutral, they’ve pledged to go “carbon-negative” by 2030, with a plan to actively remove carbon from the atmosphere. By 2050, they’re vowing to remove all the carbon they’ve ever emitted – going back to 1975!

Sustainability and B2B
In the B2B world, potential business partners are increasingly focused on your social reputation, particularly your sustainability efforts. As millennials take over more decision-making roles, we expect this trend to accelerate. See how we helped one major B2B corporation create a connection with their prospects over the environment.


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