How sustainability can sustain your bottom line
As the saying goes, if you’re not part of the solution, you’re part of the problem.
Author Archives: Pappas MacDonnell
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Simplicity Spotlight: eBags
You can chalk it up to cabin fever after a cooped-up winter, but eBags’ Weekender Backpack ad compelled us to do something we almost never do.
Simplicity Spotlight: Skimm2020
A shout-out this week to some kindred spirits in simplifying the complex, The Skimm.
Designing your way to the presidency
As President Trump would surely attest, there’s one thing every 2020 candidate needs – memorable branding.
This is my year-in-review, not yours
Goodbye, 2019. You went by so fast. Luckily, companies have been eager to take us all on a data-driven trip down memory lane.
Simplifying the complex has always been our thing
If you’d like to simplify in 2020, we’ve got some helpful tips for a great new year.
Pappas MacDonnell appoints new Chief Canine Officer
After an exhaustive search, we’re pleased to announce that Theodore has joined our team as Chief Canine Officer (CCO). Theo will …
Our field trip to Consumer Reports
Like Consumer Reports, we’re passionate about the user experience. So we couldn’t wait to attend the recent World Usability Day event that the company hosted at their headquarters in Yonkers, NY.
Is the stature of CMOs on the rise?
Many in our industry aspire to become CMOs someday. But is it a role that is becoming more or less important over time?
How data and CX are elevating the CMO role
According to McKinsey, IBM, Forrester, Deloitte and other organizations that follow CMOs closely, the CMO’s value and reputation in the C-suite and boardroom are rising.