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8.16.2016 by Pappas MacDonnell

Adobe on how to create a forgery – er, masterpiece

We were struck by Adobe’s campaign in which digital artists patch together stock art to recreate lost, stolen or destroyed masterpieces …

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Posted in Marketing & Selling, Trends
7.12.2016 by Pappas MacDonnell

Tech upstarts nipping at your heels?

See how we helped one wealth management firm stand their ground.

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Posted in Marketing & Selling, Our News, View All
6.9.2016 by Pappas MacDonnell
Brand relationships

Do customers really want to be your friend?

We love a good contrarian opinion, especially when it aligns with our own thinking. After years of brands focusing on social …

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Posted in Marketing & Selling, Trends
4.14.2016 by Pappas MacDonnell
Glow fish

Account manager finds unique way to bring office home

You know your employees are loyal when…they buy pet fish in your company’s brand colors! These little beauties – bred from …

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Posted in Our News
3.29.2016 by Pappas MacDonnell
Audience watching PowerPoint presentation

Don’t make PowerPoint presentations an afterthought

Let’s take a quick inventory on your prep for a new product launch: Website updates? Check. New sell sheets? Check. Videos? …

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Posted in View All
3.17.2016 by Pappas MacDonnell
Xerox video montage

Integrated videos showcase Xerox’s Government Healthcare Solutions

When you offer the breadth of solutions that Xerox Government Healthcare Solutions does, getting the story across …

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Posted in Marketing & Selling, Our News, View All | Tagged infographic
2.24.2016 by Pappas MacDonnell
New book of Harvard cases

New book shines spotlight on our marketing strategy

More than two years after our marketing efforts helped launch Connecticut’s official health insurance marketplace, we’re very pleased that …

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Posted in Marketing & Selling, Our News, View All | Tagged infographic
1.28.2016 by Pappas MacDonnell
Football illustration

The Super Bowl: Big attraction or big distraction?

It’s almost game time. Marketers are getting ready to trot out their Clydesdales and cute animals, surprise us with celebrities …

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Posted in View All | Tagged infographic
1.7.2016 by Pappas MacDonnell
Content illustration

Our New Year’s Resolution…

Today, marketers are as overwhelmed as anyone by the never-ending stream of industry news and content out there – and we’re in …

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Posted in Trends, View All
12.8.2015 by Pappas MacDonnell
IFCA Best of Show trophy

IFCA Best of Show

Congrats (and thank you!) to our client GECapital on their 2015 IFCA Best of Show Award. A great team to work …

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Posted in Our News, View All | Tagged infographic

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