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12.3.2015 by Pappas MacDonnell
Four holidays

We wish you a merry what?

Christmas and Hanukkah? So expected. Why not give these great “holidays” a try?

Posted in Our News, View All
11.24.2015 by Pappas MacDonnell

REI versus Black Friday

As other stores gear up for the start of the holiday shopping frenzy, outdoor equipment retailer REI is drawing a line …

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Posted in Marketing & Selling, Uncategorized, View All
11.5.2015 by Pappas MacDonnell
Calendar marked with 'holiday'

Is every day a holiday?

Have you noticed? “Official” holidays have officially overrun our calendars. No matter how random, bizarre or mundane the topic, there’s a …

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Posted in Trends, View All
11.2.2015 by Pappas MacDonnell
Marketing jargon

The worst business jargon of all time

Yes, we may be a little more sensitive to this topic than most. After all, simplifying the complex is what we …

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Posted in Marketing & Selling, View All
10.19.2015 by Pappas MacDonnell
HTML5 vs Flash on Google Trends

RIP Flash banner ads

Et tu, Google? That must be what Adobe’s thinking these days. While its Flash technology has been fading since Steve Jobs …

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Posted in Trends, View All
10.1.2015 by Pappas MacDonnell

The human touch makes a comeback

In a world increasingly dominated by algorithms, machine intelligence and the like, it’s easy for a humble human to feel a …

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Posted in Trends, View All
9.15.2015 by Pappas MacDonnell
Truthiness meter

Just the facts, marketers

These days, fact-checking is old-fashioned and everything needs to be done yesterday. So is it OK for marketers and content creators to …

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Posted in Marketing & Selling, View All
9.8.2015 by Pappas MacDonnell

The secret to collaboration can be found in toast

What’s simpler than making toast? Bread in, bread out, right? Well, as it turns out, people visualize the task in many …

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Posted in Marketing & Selling, Trends, View All
8.17.2015 by Pappas MacDonnell

Innovation in the insurance industry

To consider life insurance, you have to acknowledge the possibility of your own demise – a downer, to say the least. …

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Posted in Trends, View All
8.11.2015 by Pappas MacDonnell

What’s happening at Speakeasy?

Today’s topics: A foot magazine, a yawning ad and bicycle superhighways.

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Posted in Speakeasy, Uncategorized, View All

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