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Category: Trends

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10.26.2011 by Pappas MacDonnell

What you need to know about mobile marketing.

We’re all mobile marketers now. Can you feel the balance shifting? Right now, we’re at a technological tipping point. Tablets will …

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Posted in Customer Experience, Marketing & Selling, Trends, View All | Tagged Customer Experience, FieldNotes, Marketing & Selling, Trends
8.18.2011 by Pappas MacDonnell

Make your iPad sell harder.

Creating sales content worthy of the iPad. Here’s a scenario that’s becoming all too familiar. A company outfits its salespeople with …

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Posted in Customer Experience, Marketing & Selling, Trends, View All | Tagged Customer Experience, FieldNotes, Marketing & Selling, Trends
7.12.2011 by Pappas MacDonnell

Socialize, mobilize…optimize for SEO!

Today’s keys to better SEO: Social and Mobile The “optimization” in SEO is a moving target and moving fast. It’s nearly …

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Posted in Customer Experience, Marketing & Selling, Trends, View All | Tagged Customer Experience, FieldNotes, Marketing & Selling, Trends
5.17.2011 by Pappas MacDonnell

You ought to be in pictures.

Video. It’s how to capture more customers online. Online video has taken off. And it’s not just YouTube. Today, more and …

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Posted in Marketing & Selling, Trends, View All | Tagged FieldNotes, Marketing & Selling, Trends
3.29.2011 by Pappas MacDonnell

Sell more? Get an iPad.

Apple’s iPad means business. iPad 2 went on sale March 11 and, whoa, déjà vu. You’d think a little thinner, a …

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Posted in Marketing & Selling, Trends, View All | Tagged FieldNotes, Marketing & Selling, Trends
2.1.2011 by Pappas MacDonnell

5 marketing trends in 2011 to keep an eye on.

5 trends we see in 2011. Once again, with a little help from some of our well-informed friends, we’ve identified topics …

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Posted in Marketing & Selling, Trends, View All | Tagged FieldNotes, Marketing & Selling, Trends
7.6.2010 by Pappas MacDonnell

Social media: are you in legal hot water?

Social media: Five legal hazards marketers need to know. New media doesn’t mean you throw out all the old rules – …

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Posted in Trends, View All | Tagged FieldNotes, Trends
6.6.2010 by Pappas MacDonnell

Social media marketing: 5 questions.

Social media: 5 questions marketing executives need to ask. No matter what your current involvement in social media, your consumers are …

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Posted in Trends, View All | Tagged FieldNotes, Trends
2.2.2010 by Pappas MacDonnell

The way we see it in ’10.

We’re joined by a few of our informed friends from the Field who’ve identified items that are emerging and those to …

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Posted in Marketing & Selling, Trends, View All | Tagged FieldNotes, Marketing & Selling, Trends
10.27.2009 by Pappas MacDonnell

To app or not to app?

Is there an app for knowing if you need an app? Apps are the rage. Downloads have gone from zero to …

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Posted in Marketing & Selling, Trends, View All | Tagged FieldNotes, Marketing & Selling, Trends

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