Women are from Venus, marketers are from Mars?
In our 37 years as a women-owned marketing and communications company, we’ve noticed that there’s sometimes a communication gap between marketers …
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How to keep technology from killing your business
As this month’s Consumer Electronics Show demonstrated, technological disruption is everywhere. And it’s only accelerating. Driven by the explosion in mobile …
4 ways to improve your mobile advertising
Digital advertising is now bigger than broadcast TV. And mobile ads are a big reason why. In 2013 mobile advertising almost …
5 ways to lose your retiree audience fast
You’re marketing a service to retirees. What do you picture? Palm trees? A golf course? Maybe…if they’re in their 80s or …
How to cure health care costs? Let the consumer do the shopping.
How can the U.S. have the world’s highest health care costs and only average health outcomes? It’s a question that’s plagued …
Taking health care to the streets
Want to know where the delivery of health care is going? Drop by 215 West 125th St. in Harlem, or 87 …
What’s in store for 2014: Four Insights
We asked our friends in the Field what they saw coming in 2014 and what would be most important to them. …
6 reasons why the health exchanges – opening October 1 – could matter to you.
One of the signature initiatives of the Affordable Care Act (“ObamaCare”) has been to establish health insurance marketplaces (“exchanges”) in every …
Entrepreneurs come in all sizes
In Jeffrey Immelt’s letter to shareholders in GE’s latest Annual Report, he talks about how being entrepreneurial can cut through the …
Usability testing pays big dividends.
Usability testing pays big dividends. “There’s no time.” “There’s no budget.” “I’ll do it later… maybe.” Let’s just get right to …