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Tag Archives: Online Advertising

3.19.2015 by Pappas MacDonnell

Women are from Venus, marketers are from Mars?

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In our 37 years as a women-owned marketing and communications company, we’ve noticed that there’s sometimes a communication gap between marketers …

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Posted in Customer Experience, Marketing & Selling, View All | Tagged FieldNotes, Marketing & Selling, marketing trends, Online Advertising, Trends | Leave a reply
10.8.2014 by Pappas MacDonnell

An Oktoberfest surprise…

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Our agency’s latest creation has been in development for months. It’s not a website, interactive tool or strategic marketing plan. It’s …

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Posted in Our News, View All | Tagged Fun, infographic, Online Advertising, Our News | Leave a reply
9.16.2014 by Pappas MacDonnell
Illustration of man jumping

Beware of drawing conclusions from data

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We’ve all been told, don’t jump to conclusions. Yet we all do sometimes – marketers especially. With so much data at …

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Posted in Customer Experience, Marketing & Selling, View All | Tagged Customer Experience, Marketing & Selling, Online Advertising | Leave a reply
7.30.2014 by Pappas MacDonnell

How to do a great how-to in 6 seconds

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You don’t have to be Mr. Fix-It or Ms. Do-It-Yourselfer to enjoy Lowe’s clever home improvement Vines. Check out a few …

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Posted in Marketing & Selling, Trends, View All | Tagged Customer Experience, Marketing & Selling, Online Advertising, Social Media, Tips, Vine | Leave a reply
7.16.2014 by Pappas MacDonnell

Healthy social media practices: 8 do’s and don’ts

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Granted, health insurance companies may never quite attain BFF status with their customers, but many in the industry are having success …

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Posted in Marketing & Selling, Trends, Uncategorized, View All | Tagged Facebook Targeting, Healthcare, Marketing & Selling, Online Advertising, Social Media, Tips | Leave a reply
6.11.2014 by Pappas MacDonnell

Online advertising has pushed targeting precision to new heights. Here are 4 areas to consider when pinpointing your audience.

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Posted in Marketing & Selling, Trends, View All | Tagged Facebook Targeting, infographic, Marketing & Selling, Online Advertising, Social Media, Targeting | Leave a reply

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