How to do a great how-to in 6 seconds

You don’t have to be Mr. Fix-It or Ms. Do-It-Yourselfer to enjoy Lowe’s clever home improvement Vines. Check out a few of these simple, 6-second ideas – warning: they’re kind of addictive – and see if you don’t find yourself saying, “Why didn’t I think of that?” As a marketer, you’ll definitely appreciate how Lowe’s gets a coherent message across in a rather challenging medium. Plus, notice how successful they are at attracting community participation, with plenty of user-generated content (#FanFixInSix) to supplement the company’s own (#LowesFixInSix).


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