Branding lessons from the Michelin Man
In his early days, the Michelin Man chomped on cigars and guzzled champagne. While hard to believe now that a tire …
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Newsflash: Millennial stereotypes are not all true!
Contrary to popular belief, it seems millennials are not just self-involved, smartphone-addicted and underemployed. Who knew? Adweek gets the real story. …
Is Twitter selling out by letting users buy?
Just in time for the gift-giving holidays, Twitter is going all retail on us with three new initiatives: Add stuff to …
4 ways to improve your mobile advertising
Digital advertising is now bigger than broadcast TV. And mobile ads are a big reason why. In 2013 mobile advertising almost …
iBeacon: Creepy or cool?
Something is watching you as you walk through the ballpark. You can’t see it but it’s tracking your movements, waiting for …
Supersize my smartphone, please
Remember that brick phone that Gordon Gekko used in the movie Wall Street? Seems we’re coming full circle. Phones bigger than …
Had enough of pumpkin spice yet?
Once upon a time, pumpkin knew its place. And it was in a pie. This fall, however, pumpkin – or, more …
Dissatisfied users? Blame your microinteractions.
What are microinteractions, you ask? They’re those little moments when a user engages with your product (or app or website) to …
Is your wish list wishful thinking?
Presentation Planning for the Real World “The sales guys need this presentation to work on iPads. We need it to include …
An Oktoberfest surprise…
Our agency’s latest creation has been in development for months. It’s not a website, interactive tool or strategic marketing plan. It’s …
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