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11.21.2013 by Pappas MacDonnell

Who will save on health care coverage in 2014?

Tax credits may reduce the “sticker price” for many people by helping pay their insurance premiums. Here are some recent estimates…

Posted in Marketing & Selling, View All | Tagged ACA, AHCT, infographic
9.26.2013 by Pappas MacDonnell

6 reasons why the health exchanges – opening October 1 – could matter to you.

One of the signature initiatives of the Affordable Care Act (“ObamaCare”) has been to establish health insurance marketplaces (“exchanges”) in every …

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Posted in Trends, View All | Tagged AHCT, FieldNotes, news, Trends
8.15.2013 by Pappas MacDonnell

Surprising stats on the impact of email marketing.

How are people using email in today’s fast-changing world? We’ve got some numbers that may interest you.

Posted in Marketing & Selling, Trends, Uncategorized, View All | Tagged email, infographic, Marketing & Selling, Trends
8.1.2013 by Pappas MacDonnell
responsive design

So many screen sizes, so little time. Better know responsive design.

Posted in Customer Experience, Marketing & Selling, Trends, Uncategorized, View All | Tagged infographic, Responsive design, user exper, ux
7.11.2013 by Pappas MacDonnell

Sitting in a meeting last week, a senior marketing executive turned to a colleague and said, “How would you explain this …

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Posted in Customer Experience, Marketing & Selling, View All | Tagged Fun
6.25.2013 by Pappas MacDonnell

Entrepreneurs come in all sizes

In Jeffrey Immelt’s letter to shareholders in GE’s latest Annual Report, he talks about how being entrepreneurial can cut through the …

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Posted in Marketing & Selling, View All | Tagged FieldNotes, Marketing & Selling
6.13.2013 by Pappas MacDonnell

Health care reform insights for small businesses.

Here’s some of what we heard from small business owners last week when we helped our client Access Health CT host …

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Posted in Customer Experience, Trends, View All | Tagged Customer Experience, Trends
4.30.2013 by Pappas MacDonnell

Usability testing pays big dividends.

Usability testing pays big dividends. “There’s no time.” “There’s no budget.” “I’ll do it later… maybe.” Let’s just get right to …

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Posted in Customer Experience, View All | Tagged Customer Experience, FieldNotes, Trends
4.19.2013 by Pappas MacDonnell

Random thoughts from TEDMED.

I saw an opera singer bring down the house using her second set of lungs – yes, a double lung transplant. …

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Posted in Our News, View All | Tagged Customer Experience, Trends
4.18.2013 by Pappas MacDonnell

Do icons belong in your mobile design?

Everyone loves icons, right? They’re cute. They save space. And they communicate effectively. Or do they? With mobile design especially, there are some …

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Posted in Customer Experience, Marketing & Selling, View All | Tagged Customer Experience, icons, Tips, user experience, ux

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