The Pappas MacDonnell Word Game
As you may know Pappas MacDonnell underwent a full rebrand last summer. Along with this effort, came the time to replace …
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Are your best prospects leaving home without you?
Nine months after Facebook practically wrote the book on how not to go public, it turned in better-than-expected quarterly earnings. Why …
Connecticut Health Insurance Exchange takes shape as Access Health CT.
The Connecticut Health Insurance Exchange is now Access Health CT, with a sunny, welcoming new identity that we’re pleased and privileged …
Connecticut Health Insurance Exchange Unveils New Name: Access Health CT, New Logo and New Website
Brand Positions Exchange as “Connecticut’s Health Insurance Marketplace” HARTFORD, CT, February 19, 2013— The Connecticut Health Insurance Exchange has announced its …
The real formula behind effective direct response marketing.
The following piece is by way of Pete Kennedy, who is managing partner of Main Street ROI and a friend of …
User experience: designing dialogue boxes.
One of most important things to keep in mind when designing the user experience is saving them time. For example, how …
How to stay social even if you’re regulated.
We tend to work in regulated industries – insurance, healthcare, investments – and we work in social media. As we’ve learned, …
Conversion: a multifaceted process.
It’s no secret that intuitive information architecture, compelling visuals and persuasive copy all lead to online sales, but just how complex …
When it comes to retirement, 80 may be the new 60.
The latest annual Wells Fargo Retirement Survey found that three out of ten middle-class Americans say they will need to “work …
Will world’s smallest camera raise privacy concerns?
Too early for this gift-giving season, but for those who want pictures of every moment of their life, the Memoto Lifelogging …
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Our Chief Canine Officers share their thoughts on the dog-eat-dog world of business.
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