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12.21.2012 by Pappas MacDonnell

When it comes to retirement, 80 may be the new 60.

The latest annual Wells Fargo Retirement Survey found that three out of ten middle-class Americans say they will need to “work …

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Posted in Trends, View All | Tagged Trends
12.14.2012 by Pappas MacDonnell

Will world’s smallest camera raise privacy concerns?

Too early for this gift-giving season, but for those who want pictures of every moment of their life, the Memoto Lifelogging …

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Posted in Trends, View All
12.13.2012 by Pappas MacDonnell

Affordable Care Act – What in store for 2013?

Tomorrow (Dec. 14) is the deadline for whether states want to set up their own health exchanges in anticipation for 2014 …

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Posted in Trends | Tagged ACA, Access Health Care, Affordable Care Act
12.6.2012 by Pappas MacDonnell

The case for a unified platform.

What’s holding back stronger ad growth on Facebook? Some claim a lack of sufficient monetization of mobile advertising, others the absence …

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Posted in Marketing & Selling, Uncategorized, View All | Tagged Marketing & Selling, Trends
11.20.2012 by Pappas MacDonnell
Illustration of Hello on blackboard

Welcome Jim!

Meet Jim Mooney, a senior at Fairfield University, who joined us last summer as an account intern. We recognized talent when …

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Posted in Our News, View All | Tagged news, Our News
11.19.2012 by Pappas MacDonnell
Illustration of man with storm clouds

3 marketing lessons from superstorm Sandy.

What Sandy can teach marketers. Nothing like a brush with a disastrous storm to bring important things into focus. And no …

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Posted in View All | Tagged FieldNotes
11.11.2012 by Pappas MacDonnell

Taxes: maybe it’s not about who, but how long.

One of the most heavily debated topics leading up to the election was how the wealthy and the middle class should …

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Posted in Marketing & Selling, View All | Tagged Marketing & Selling
11.10.2012 by Pappas MacDonnell
Illustration of Twiiter icon and map of United States

Twitter bots predict the race.

Twitter has become the go-to source for political news and a driving force behind some of the year’s biggest political stories. …

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Posted in Marketing & Selling, View All | Tagged Marketing & Selling
11.7.2012 by Pappas MacDonnell

Twitter takes the spotlight on election night.

It’s official. Twitter has become de rigueur for political campaign marketing. There were more than 31 million election-related tweets on Election …

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Posted in Trends, View All | Tagged Trends
10.24.2012 by Pappas MacDonnell
Pictures of people and places all over the world

Pew reports that photos are becoming the new online currency.

We’re quickly becoming a world that communicates through pictures. Nearly one-fifth of online women (19%) use Pinterest, which lets users organize …

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Posted in Customer Experience, Marketing & Selling, Trends, View All | Tagged Customer Experience, Marketing & Selling, Trends

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