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12.13.2012 by Pappas MacDonnell

Affordable Care Act – What in store for 2013?

Tomorrow (Dec. 14) is the deadline for whether states want to set up their own health exchanges in anticipation for 2014 …

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Posted in Trends | Tagged ACA, Access Health Care, Affordable Care Act
12.6.2012 by Pappas MacDonnell

The case for a unified platform.

What’s holding back stronger ad growth on Facebook? Some claim a lack of sufficient monetization of mobile advertising, others the absence …

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Posted in Marketing & Selling, Uncategorized, View All | Tagged Marketing & Selling, Trends
11.20.2012 by Pappas MacDonnell
Illustration of Hello on blackboard

Welcome Jim!

Meet Jim Mooney, a senior at Fairfield University, who joined us last summer as an account intern. We recognized talent when …

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Posted in Our News, View All | Tagged news, Our News
11.19.2012 by Pappas MacDonnell
Illustration of man with storm clouds

3 marketing lessons from superstorm Sandy.

What Sandy can teach marketers. Nothing like a brush with a disastrous storm to bring important things into focus. And no …

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Posted in View All | Tagged FieldNotes
11.11.2012 by Pappas MacDonnell

Taxes: maybe it’s not about who, but how long.

One of the most heavily debated topics leading up to the election was how the wealthy and the middle class should …

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Posted in Marketing & Selling, View All | Tagged Marketing & Selling
11.10.2012 by Pappas MacDonnell
Illustration of Twiiter icon and map of United States

Twitter bots predict the race.

Twitter has become the go-to source for political news and a driving force behind some of the year’s biggest political stories. …

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Posted in Marketing & Selling, View All | Tagged Marketing & Selling
11.7.2012 by Pappas MacDonnell

Twitter takes the spotlight on election night.

It’s official. Twitter has become de rigueur for political campaign marketing. There were more than 31 million election-related tweets on Election …

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Posted in Trends, View All | Tagged Trends
10.24.2012 by Pappas MacDonnell
Pictures of people and places all over the world

Pew reports that photos are becoming the new online currency.

We’re quickly becoming a world that communicates through pictures. Nearly one-fifth of online women (19%) use Pinterest, which lets users organize …

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Posted in Customer Experience, Marketing & Selling, Trends, View All | Tagged Customer Experience, Marketing & Selling, Trends
10.23.2012 by Pappas MacDonnell
illustration of LinkedIn audience

LinkedIn transforming the search industry.

In the 90s it was said that almost anyone carrying a briefcase in New York was a headhunter. Easy entry barrier, …

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Posted in Marketing & Selling, Trends, View All | Tagged Marketing & Selling, Trends
10.22.2012 by Pappas MacDonnell
Pictures of kids at Pappas Recreational Center

A vision, 10 years in the making, comes to life.

Recently, we had the privilege to help launch a recreation center in Auburn, MA, named for Dr. Arthur Pappas and Dr. …

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Posted in Our News, View All | Tagged Marketing & Selling, news

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