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10.18.2012 by Pappas MacDonnell
Illustration of hand selecting search button

For best SEO, be true to yourself.

Increasingly, SEO is not about gaming the engines. It’s about offering good content that is true to who you are and …

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Posted in Marketing & Selling, Trends, View All | Tagged Marketing & Selling, Trends
10.8.2012 by Pappas MacDonnell

Healthcare exchanges: suspicions abound.

For the 13 states that have committed to implementing their own healthcare exchange, many are realizing that the biggest hurdle isn’t …

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Posted in Marketing & Selling, Trends, View All | Tagged Marketing & Selling, Trends
9.26.2012 by Pappas MacDonnell

Increase mobile ad viewership 35% by adding video.

We’ve always known that visuals can increase comprehension by as much as seven times over simple text. Taking that a step …

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Posted in Customer Experience, Marketing & Selling, Trends, View All | Tagged Customer Experience, Marketing & Selling, Trends
9.24.2012 by Pappas MacDonnell
Illustration of women whispering

Best-ever type of advertising.

Timeless advertising idea, digitally remastered. What if your advertising could be completely credible and cost almost nothing? The concept is nothing …

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Posted in Marketing & Selling, Trends, View All | Tagged FieldNotes, Marketing & Selling, Trends
9.12.2012 by Pappas MacDonnell
Illustration of patient and doctor

The growing gap between patients and physicians.

By 2014, we could all be waiting a lot longer to hear the words, “The doctor will see you now.” With …

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Posted in Trends, View All | Tagged Trends
8.27.2012 by Pappas MacDonnell

Social media behavior trends and their implications.

As the world goes both social and mobile, you might be interested to know how financial advisors and other business professionals …

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Posted in Marketing & Selling, Trends, View All | Tagged Marketing & Selling, Trends
8.14.2012 by Pappas MacDonnell

Hang on tight, the mobile revolution is only just beginning.

How much of the mobile revolution is yet to play out? Well, to draw an analogy with the timeline of Star …

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Posted in Trends, View All | Tagged Trends
7.30.2012 by Pappas MacDonnell
Infographic of the current state of social networks

Competition between social media platforms – as fierce as the Olympics.

With the Olympics bringing out the competitive side in many of us, we thought you might enjoy seeing the results of …

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Posted in Trends, View All | Tagged Trends
7.7.2012 by Pappas MacDonnell
Illustration of woman thinking with medical bags

Supreme Court rules in favor of marketing.

The biggest change from healthcare reform? How to market. The biggest news out of the Supreme Court’s decision is preserving the …

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Posted in View All | Tagged FieldNotes, Marketing & Selling, Trends
5.12.2012 by Pappas MacDonnell

4 need-to-know Google search updates.

4 recent Google® updates every marketer needs to know about. And what to do about them. Capitalizing on your organic search …

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Posted in Marketing & Selling, Trends, View All | Tagged FieldNotes, Marketing & Selling, Trends

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