Engaging the customer: 3 views.
3 points about engaging the customer worth noting. 1. Social KPIs: Quantity or quality? Nearly all reporting for social media includes …
Read moreInsights into a better user experience.
Getting to a user-centered experience It’s unanimous. Every marketer today wants a “user-centered” website. So why do so few have one? …
What you need to know about mobile marketing.
We’re all mobile marketers now. Can you feel the balance shifting? Right now, we’re at a technological tipping point. Tablets will …
Make your iPad sell harder.
Creating sales content worthy of the iPad. Here’s a scenario that’s becoming all too familiar. A company outfits its salespeople with …
Socialize, mobilize…optimize for SEO!
Today’s keys to better SEO: Social and Mobile The “optimization” in SEO is a moving target and moving fast. It’s nearly …
You ought to be in pictures.
Video. It’s how to capture more customers online. Online video has taken off. And it’s not just YouTube. Today, more and …
Sell more? Get an iPad.
Apple’s iPad means business. iPad 2 went on sale March 11 and, whoa, déjà vu. You’d think a little thinner, a …
5 marketing trends in 2011 to keep an eye on.
5 trends we see in 2011. Once again, with a little help from some of our well-informed friends, we’ve identified topics …
Selling the seller, in 6 steps.
6 steps to selling the seller. Despite the proliferation of online buying, the need for a trusted salesperson for high-consideration products …
Social media: are you in legal hot water?
Social media: Five legal hazards marketers need to know. New media doesn’t mean you throw out all the old rules – …
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