10 ways to capitalize on Clubhouse

10 ways to capitalize on Clubhouse

10 ways to capitalize on Clubhouse

On first glance, the breakout social media platform Clubhouse might seem limiting for brands. After all, it’s audio-only, invite-only, and ad-free – not the ideal combo perhaps to engage a wide audience. But look closer and you may see (or rather, hear) some intriguing possibilities.

What’s the attraction?
With thousands of simultaneous live chat rooms on myriad topics, Clubhouse attracts users eager to listen and converse. Engagement time is high. And because it’s all live, there’s an exciting spontaneity. Where will the conversation turn? And who will you run into? It could be a Clubhouse user such as Mark Zuckerberg, Mark Cuban or Elon Musk (then again, is there any place he hasn’t turned up lately?).

A new influx of users
If your brand hasn’t dipped a toe in yet, now might be the time (you just have to get that elusive invite from a user first). Even though it has 13 million downloads on Apple devices, Clubhouse hasn’t been available to Android users. That changed recently, opening a whole new universe of users to brands.

How brands are using it
With no advertising in its rooms, Clubhouse isn’t a place for the hard sell. But resourceful marketers are finding ways to make the platform work for them. Here are just some of the approaches we’ve been seeing:


Zero in on a target audience. The right Clubhouse rooms attract a highly targeted group of receptive prospects, all in one place. That’s a marketer’s dream. And brands have been quick to see the opportunity.

Even as a guest in a room, brands can raise their virtual hand to speak, allowing them to command the virtual “stage” and get their message out. Going a step further, brands are hosting their own engaging chat room discussions, developing formats for recurring live shows, and sponsoring shows.

One important thing to remember is that Clubhouse users value transparency and authenticity. Connecting with audiences directly, inviting engagement, and sharing knowledge can go a long way toward increasing connection.


Partner with influencers. No, we’re not talking about the young trendsetters of Instagram or TikTok fame. Clubhouse influencers tend to be in the 40–50 age range and are often knowledgeable experts in their fields. When hosting a room, brands can expand their audience by using influencers as moderators, leveraging their built-in Clubhouse followings.


Bump up the profile of company leaders. Getting the CEO or other execs in front of a Clubhouse room offers brands another avenue to establish them as thought leaders.


Bounce ideas off users. Like a focus group, Clubhouse is giving brands the opportunity to test ideas with their user community and get instant feedback.


Build business relationships. In addition to its rooms, Clubhouse has networking groups called clubs. By joining ones relevant to their business, brands get word of future chat rooms related to the club’s topic, increasing their chances to make connections.


Generate leads. By requiring an email or other action for entry to a room, brands can easily capture qualified leads.


Build buzz around events. As a live medium, Clubhouse is well-suited when the goal is to generate excitement and conversation around real-world events, such as product launches or post-earnings calls.


Create a podcast. While Clubhouse lacks an in-app recording feature, there are ways to record chats, then leverage that content. For example, a brand could feature a Clubhouse session on their podcast.


Synergize with social efforts. Prior to hosting a room, promoting it on other social media platforms can help drive users there. Afterwards, blogging or tweeting about the conversation enables brands to bring exciting content to users who may not be on Clubhouse.


Conduct webinars. By going directly to the Clubhouse community, some brands are are increasing webinar engagement and connection.

Of course, it’s too soon to tell if Clubhouse will be a go-to marketing channel long term, especially with Facebook, Twitter and LinkedIn all eyeing its space. But as of now, Clubhouse has the jump on them. And it just might help you get a jump on your competition.


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