Helping Xerox help those who need it most
The biggest challenge for people who need public assistance? For many, it’s simply navigating the system. In most states, you have …
Author Archives: Pappas MacDonnell
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The race for best brand heats up
As we pointed out in our April 30 post, the 2016 candidates are bucking a history of bland stars and stripes …
Outsourcing your social life
You’ve been making your own decisions about who to be friends with for quite some time now. But can you really …
The Instant Trustification of Brands
Today, digital brands seem to come out of nowhere and quickly gain traction, even cult-like devotion. They’re not on TV, they …
What does it mean to be user-centric?
What’s happening at Speakeasy?
Our agency’s weekly “Speakeasy” meetings feature a lively exchange of content and ideas. Pull up a chair and get debriefed on …
You’ve got NO mail: Lessons from our email-free day
Let’s face it, email is a necessary evil. Or is it? We decided to find out by doing without it for …
What’s happening at Speakeasy?
Our agency’s weekly “Speakeasy” meetings feature a lively exchange of content and ideas. Pull up a chair and get debriefed on …
Personal branding takes over politics
There’s been no shortage of opinions on Hillary Clinton’s new logo: “It’s simple and distinctive.” “It’s the work of a third-grader.” …
Goodbye, Mallomars. See you in the fall.
While saying good riddance to the snow this year, we bid a fond farewell to another seasonal tradition: eating Mallomars. For …