Surprising stats on the impact of email marketing.
How are people using email in today’s fast-changing world? We’ve got some numbers that may interest you.
Author Archives: Pappas MacDonnell
So many screen sizes, so little time. Better know responsive design.
Sitting in a meeting last week, a senior marketing executive turned to a colleague and said, “How would you explain this …
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Entrepreneurs come in all sizes
In Jeffrey Immelt’s letter to shareholders in GE’s latest Annual Report, he talks about how being entrepreneurial can cut through the …
Health care reform insights for small businesses.
Here’s some of what we heard from small business owners last week when we helped our client Access Health CT host …
Usability testing pays big dividends.
Usability testing pays big dividends. “There’s no time.” “There’s no budget.” “I’ll do it later… maybe.” Let’s just get right to …
Random thoughts from TEDMED.
I saw an opera singer bring down the house using her second set of lungs – yes, a double lung transplant. …
Do icons belong in your mobile design?
Everyone loves icons, right? They’re cute. They save space. And they communicate effectively. Or do they? With mobile design especially, there are some …
The Pappas MacDonnell Word Game
As you may know Pappas MacDonnell underwent a full rebrand last summer. Along with this effort, came the time to replace …
Are your best prospects leaving home without you?
Nine months after Facebook practically wrote the book on how not to go public, it turned in better-than-expected quarterly earnings. Why …