2019 Silver for B2B Brand Experience
2019 Silver for B2B Brand Experience As Panasonic North America continues to evolve, so does the work we do together. Building …
Author Archives: Pappas MacDonnell
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Say hello to Catherine
10 things you should know about Catherine Ostheimer, our new EVP. Started on the agency side Spent 20 years in corporate marketing: …
How different should your logo be?
How different should your logo be? If your company’s logo doesn’t stand apart from the competition, is it a fail? Not necessarily. What …
Dear CCOs: Without testing, I feel exposed
Marketing advice from our Chief Canine Officers Dear Chief Canine Officers: I feel like I’m exposing myself to a lot of risk. I …
Ho-ho-ho: Excuses to be OOO
With so much happening in the run-up to the holidays, work can really get in the way. To make life easier, …
How to win the “voters” that matter to you – your customers
As midterm elections near, let’s ponder what voting can teach us about user experience. Customers, of course, vote all the time …
Trump tweets visualized
They’re a rich tapestry of grievances, boasts, even policy. And, as part of the historical record, well worth analyzing. We found a …
“What can I make with chicken breast?”
When you need answers from search, do you issue a curt command, like “chicken recipes”? Or do you ask a polite …
Happy 15th to someone who’ll blow out the candles and eat them, too.
Our Chief Canine Officer Reilly has an insatiable curiosity, a real thirst for knowledge and a hunger for, well, you name …
A moment of inspiration, a lifetime of work
It happened on a dance floor in a swirl of colored lights. Struck by the diversity of people moving to the …