Dear CCOs: Help, it’s a tech invasion
Marketing advice from our Chief Canine Officers: I work in a large, established company. Should we be worried about the new techy firms in our space?
Author Archives: Pappas MacDonnell
Read more
2019 Silver for B2B Brand Experience
2019 Silver for B2B Brand Experience As Panasonic North America continues to evolve, so does the work we do together. Building …
Say hello to Catherine
10 things you should know about Catherine Ostheimer, our new EVP. Started on the agency side Spent 20 years in corporate marketing: …
How different should your logo be?
How different should your logo be? If your company’s logo doesn’t stand apart from the competition, is it a fail? Not necessarily. What …
Dear CCOs: Without testing, I feel exposed
Marketing advice from our Chief Canine Officers Dear Chief Canine Officers: I feel like I’m exposing myself to a lot of risk. I …
Ho-ho-ho: Excuses to be OOO
With so much happening in the run-up to the holidays, work can really get in the way. To make life easier, …
How to win the “voters” that matter to you – your customers
As midterm elections near, let’s ponder what voting can teach us about user experience. Customers, of course, vote all the time …
Trump tweets visualized
They’re a rich tapestry of grievances, boasts, even policy. And, as part of the historical record, well worth analyzing. We found a …
“What can I make with chicken breast?”
When you need answers from search, do you issue a curt command, like “chicken recipes”? Or do you ask a polite …
Happy 15th to someone who’ll blow out the candles and eat them, too.
Our Chief Canine Officer Reilly has an insatiable curiosity, a real thirst for knowledge and a hunger for, well, you name …