New GE Capital recruiting campaign shines a spotlight on IT

Just a short walk from Bourbon Street in the heart of New Orleans, exciting things are happening, especially if IT is your thing.

For our latest assignment for GE Capital, we spent time at the company’s impressive technology center in NOLA, interviewing and filming a diverse group of employees about careers in IT, company culture and lots more.

You can see more at “GE Capital’s new IT recruitment microsite. It’s a great addition to the culture and inclusion campaign – “If you stand out, you’ll fit right in” – that we launched last year.

For us, the trip was especially memorable for all the inspiring employee stories we heard (and the beignets were pretty darn good, too).


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