Innovation in an instant?
Call it the Silicon Valley effect. Today, mainstream businesses are trying to innovate faster with a popular tech tactic – MVP, …
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REI versus Black Friday
As other stores gear up for the start of the holiday shopping frenzy, outdoor equipment retailer REI is drawing a line …
What’s happening at Speakeasy?
Today’s topics: A foot magazine, a yawning ad and bicycle superhighways.
Helping Xerox help those who need it most
The biggest challenge for people who need public assistance? For many, it’s simply navigating the system. In most states, you have …
Personal branding takes over politics
There’s been no shortage of opinions on Hillary Clinton’s new logo: “It’s simple and distinctive.” “It’s the work of a third-grader.” …
Invest with a conscience
So what will be in your future portfolio? Well, it could contain an investment in at-risk youth, mixed with some housing …
The movie version of simplifying the complex
With just a piece of paper, could you convey what’s most memorable about your favorite movies? Here’s the catch: no drawing …
Healthy social media practices: 8 do’s and don’ts
Granted, health insurance companies may never quite attain BFF status with their customers, but many in the industry are having success …
Harvard Case Study to Highlight How Pappas MacDonnell Used Integrated Marketing to Help Launch Connecticut’s Health Insurance Exchange
Case featuring success of Access Health CT will be taught as part of curriculum at Harvard Business School and Harvard School …
3 surprisingly underused web and social media marketing tools.
Marketing has always been an art and a science. Lately, however, the balance seems to be shifting to the science side, …