Rethinking the “health experience” at HxRefactored
Our favorite quote from the HxRefactored design and technology conference in Brooklyn? “Information is cheap. Understanding is expensive.” Ain’t that the …
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Healthy social media practices: 8 do’s and don’ts
Granted, health insurance companies may never quite attain BFF status with their customers, but many in the industry are having success …
Harvard Case Study to Highlight How Pappas MacDonnell Used Integrated Marketing to Help Launch Connecticut’s Health Insurance Exchange
Case featuring success of Access Health CT will be taught as part of curriculum at Harvard Business School and Harvard School …
GE Capital connects with diverse candidates
Driven. Collaborative. Inclusive. GE Capital is justifiably proud of its corporate culture. Our new recruitment campaign is getting candidates excited about …
3 marketing lessons from a founding father
We all know him as a statesman, scientist and inventor, but Benjamin Franklin was something of a marketing pioneer as well. …
Meet @brazuca, official ball of the 2014 FIFA World Cup and Twitter sensation
One of the fan favorites at the 2014 FIFA World Cup isn’t a player at all. It’s the ball. Four years …
The two most important events of 1977?
Star Wars opening in theaters and Pappas MacDonnell opening for business! As we celebrate our 37th birthday, we’re thankful that the …
Online advertising has pushed targeting precision to new heights. Here are 4 areas to consider when pinpointing your audience.
This fall, Apple aims to keep the doctor away with a new Health app in iOS 8
We’ve written about consumers taking greater control of their health care coverage. Seems they’ll be taking greater control of their health, …
How to cure health care costs? Let the consumer do the shopping.
How can the U.S. have the world’s highest health care costs and only average health outcomes? It’s a question that’s plagued …
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