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Author Archives: Pappas MacDonnell

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1.6.2015 by Pappas MacDonnell

What’s happening at Speakeasy?

Our agency’s weekly “Speakeasy” meetings feature a lively exchange of content and ideas. Pull up a chair and get debriefed on …

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Posted in Speakeasy, View All | Tagged Ikea, Money, Monty the Penguin, Speakeasy
12.30.2014 by Pappas MacDonnell

New video experiences go way beyond “play”

How can you interact with a video aside from pressing play? Recently, two custom YouTube experiences answered that question in novel …

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Posted in Customer Experience, View All | Tagged Customer Experience, innovation, Interactive, Video, YouTube
12.18.2014 by Pappas MacDonnell

Invest with a conscience

So what will be in your future portfolio? Well, it could contain an investment in at-risk youth, mixed with some housing …

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Posted in Uncategorized, View All | Tagged charity, finance, invest, Trends, value
12.9.2014 by Pappas MacDonnell

Branding lessons from the Michelin Man

In his early days, the Michelin Man chomped on cigars and guzzled champagne. While hard to believe now that a tire …

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Posted in Marketing & Selling, View All | Tagged branding, Customer Experience, Design, Fun, Marketing & Selling
12.2.2014 by Pappas MacDonnell

Newsflash: Millennial stereotypes are not all true!

Contrary to popular belief, it seems millennials are not just self-involved, smartphone-addicted and underemployed. Who knew? Adweek gets the real story. …

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Posted in Marketing & Selling, Trends, View All | Tagged Marketing & Selling, marketing trends, millennials, Trends
11.26.2014 by Pappas MacDonnell

Is Twitter selling out by letting users buy?

Just in time for the gift-giving holidays, Twitter is going all retail on us with three new initiatives: Add stuff to …

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Posted in Customer Experience, Marketing & Selling, Trends, View All | Tagged eCommerce, facebook, innovation, Marketing & Selling, Social Media, twitter, user experience
11.18.2014 by Pappas MacDonnell

4 ways to improve your mobile advertising

Digital advertising is now bigger than broadcast TV. And mobile ads are a big reason why. In 2013 mobile advertising almost …

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Posted in View All | Tagged Customer Experience, FieldNotes
11.11.2014 by Pappas MacDonnell

iBeacon: Creepy or cool?

Something is watching you as you walk through the ballpark. You can’t see it but it’s tracking your movements, waiting for …

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Posted in Customer Experience, Marketing & Selling, View All | Tagged Customer Experience, iBeacon, Marketing & Selling, mobile
11.5.2014 by Pappas MacDonnell

Supersize my smartphone, please

Remember that brick phone that Gordon Gekko used in the movie Wall Street? Seems we’re coming full circle. Phones bigger than …

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Posted in Trends, View All | Tagged Apple, Customer Experience, Fun, mobile, Trends, user experience
10.29.2014 by Pappas MacDonnell

Had enough of pumpkin spice yet?

Once upon a time, pumpkin knew its place. And it was in a pie. This fall, however, pumpkin – or, more …

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Posted in Marketing & Selling, Our News, Trends, View All | Tagged analytics, Fun, google analytics, marketing trends, Trends

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Related posts

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